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Industrial brand value and rel...
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49
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Showing
1
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10
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date (oldest first)
1
Towards a B2B customer-based brand equity model
Jensen, Morten Bach
;
Klastrup, Kim
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
2
,
pp. 122-128
Persistent link: https://www.econbiz.de/10003700301
Saved in:
2
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
3
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
4
Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
Saved in:
5
Is relationship marketing investments-customer gratitude-customer loyalty linkage influenced by contextual and individual moderators? : an emerging economy perspective
Mittal, Saurabh
;
Maity, Moutusy
- In:
Journal of Indian business research
14
(
2022
)
4
,
pp. 492-519
Persistent link: https://www.econbiz.de/10013537571
Saved in:
6
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
7
Measuring changes in quality management : an empirical analysis of Japanese manufacturing companies
Arauz, Rita
;
Matsuo, Hirofumi
;
Suzuki, Hideo
- In:
Total quality management & business excellence : an …
20
(
2009
)
11/12
,
pp. 1337-1374
Persistent link: https://www.econbiz.de/10003925354
Saved in:
8
Absorptive capacity in buyer-supplier relationships : empirical evidence of its mediating role
Sáenz, María Jesús
;
Revilla, Elena
;
Knoppen, Desirée
- In:
The journal of supply chain management : a global …
50
(
2014
)
2
,
pp. 18-40
Persistent link: https://www.econbiz.de/10010362495
Saved in:
9
Relationships of Supply Chain Management capability and manufacturing operations competence on organisational performance : a case study of Thai industries
Chiadamrong, Navee
;
Suppakitjarak, Nathridee
- In:
International journal of logistics systems and management
4
(
2008
)
5
,
pp. 551-573
Persistent link: https://www.econbiz.de/10003762149
Saved in:
10
Governance mechanisms in sustainable buyer-supplier relationships
Egle, Stefan
-
2015
Lernmuster aus der Entwicklungspsychologie in die Transaktionskostentheorie integriert und mit einem
Strukturgleichungsmodell
…
Persistent link: https://www.econbiz.de/10011450331
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