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Towards a B2B customer-based brand equity model
Jensen, Morten Bach; Klastrup, Kim - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 2, pp. 122-128
Persistent link: https://www.econbiz.de/10003700301
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Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc; Wirtz, Bernd W. - In: The journal of business & industrial marketing 32 (2017) 1, pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
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Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber; Banerjee, Saikat - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
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Is relationship marketing investments-customer gratitude-customer loyalty linkage influenced by contextual and individual moderators? : an emerging economy perspective
Mittal, Saurabh; Maity, Moutusy - In: Journal of Indian business research 14 (2022) 4, pp. 492-519
Persistent link: https://www.econbiz.de/10013537571
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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Measuring changes in quality management : an empirical analysis of Japanese manufacturing companies
Arauz, Rita; Matsuo, Hirofumi; Suzuki, Hideo - In: Total quality management & business excellence : an … 20 (2009) 11/12, pp. 1337-1374
Persistent link: https://www.econbiz.de/10003925354
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Absorptive capacity in buyer-supplier relationships : empirical evidence of its mediating role
Sáenz, María Jesús; Revilla, Elena; Knoppen, Desirée - In: The journal of supply chain management : a global … 50 (2014) 2, pp. 18-40
Persistent link: https://www.econbiz.de/10010362495
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Relationships of Supply Chain Management capability and manufacturing operations competence on organisational performance : a case study of Thai industries
Chiadamrong, Navee; Suppakitjarak, Nathridee - In: International journal of logistics systems and management 4 (2008) 5, pp. 551-573
Persistent link: https://www.econbiz.de/10003762149
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Governance mechanisms in sustainable buyer-supplier relationships
Egle, Stefan - 2015
Lernmuster aus der Entwicklungspsychologie in die Transaktionskostentheorie integriert und mit einem Strukturgleichungsmodell …
Persistent link: https://www.econbiz.de/10011450331