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Brands as signals : a cross-co...
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Consumer behaviour
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Swait, Joffre
93
Erdem, Tülin
59
Valenzuela, Ana
35
Adamowicz, Wiktor
17
Keane, Michael P.
17
Louviere, Jordan
11
Sun, Baohong
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Raghubir, Priya
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Zettelmeyer, Florian
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Dhar, Ravi
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Cochran, James J.
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Donkers, Bas
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Kim, Jooyoung
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Shachar, Ron
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Strebel, Judi
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Zhao, Ying
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Department of Resource Economics and Environmental Sociology (REES), University of Alberta
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Transportation Research Part B: Methodological
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
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Journal of the Association for Consumer Research : JACR
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MSI reports : working paper series
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Psychology & marketing
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Brand management ; Vol. 1
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Brand management ; Vol. 4
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Brands and brand management : contemporary research perspectives
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Business Economics Working Papers
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Comercio exterior : CE
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Conjoint measurement : methods and applications ; with 91 tables
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ERIM Report Series Reference
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ERIM report series research in management
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ECONIS (ZBW)
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RePEc
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OLC EcoSci
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BASE
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Other ZBW resources
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71
A Dynamic Analysis of Market Structure Based on Panel Data
Erdem, Tülin
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
4
,
pp. 359-378
Persistent link: https://www.econbiz.de/10006930825
Saved in:
72
Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets
Erdem, Tülin
;
Keane, Michael P.
- In:
Operations research, Management science : OR MS ; the …
36
(
1996
)
6
,
pp. 655-658
Persistent link: https://www.econbiz.de/10006529810
Saved in:
73
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10008145150
Saved in:
74
Brands: The Opiate of the Nonreligious Masses?
Shachar, Ron
;
Erdem, Tülin
;
Cutright, Keisha M.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10008817956
Saved in:
75
Testing for Choice Dynamics in Panel Data
Erdem, Tülin
;
Sun, Baohong
- In:
Journal of business & economic statistics : JBES ; a …
19
(
2001
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10008217163
Saved in:
76
The price consideration model of brand choice
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 393-420
Persistent link: https://www.econbiz.de/10008225605
Saved in:
77
Editorial-Editor-in-Chief Search Committee Report: The Digital Future Is Now
Rangaswamy, Arvind
;
Cochran, James J.
;
Erdem, Tülin
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10007918724
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78
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2011
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10009814720
Saved in:
79
The price consideration model of brand choice
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 393-421
Persistent link: https://www.econbiz.de/10008847129
Saved in:
80
Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
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