//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotionen in der international...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,810
Markenführung
17,397
Dienstleistungssektor
12,473
Service industry
11,467
Consumer behaviour
8,226
Konsumentenverhalten
8,151
Markenimage
7,278
Brand image
7,191
Markenartikel
5,408
Brand
5,391
Relationship marketing
3,323
Beziehungsmarketing
3,321
Deutschland
2,740
Germany
2,473
Markenpolitik
2,207
Produktmanagement
2,098
Product management
2,011
Innovation
2,008
Theorie
1,952
Theory
1,934
Social Web
1,855
Social web
1,852
Marketingmanagement
1,649
Online-Marketing
1,647
Marketing management
1,637
Internet marketing
1,620
USA
1,504
Industrie
1,464
United States
1,420
Manufacturing industries
1,363
Dienstleistungsqualität
1,362
Service quality
1,361
Dienstleistung
1,216
Werbewirkung
1,169
Advertising effects
1,158
Customer satisfaction
1,158
Kundenzufriedenheit
1,146
Marketing
1,143
Innovationsmanagement
1,123
Services
1,093
more ...
less ...
Online availability
All
Undetermined
10,863
Free
5,191
Type of publication
All
Article
22,058
Book / Working Paper
12,115
Journal
308
Other
8
Type of publication (narrower categories)
All
Article in journal
16,704
Aufsatz in Zeitschrift
16,704
Aufsatz im Buch
4,188
Book section
4,188
Graue Literatur
2,733
Non-commercial literature
2,733
Working Paper
1,714
Arbeitspapier
1,550
Hochschulschrift
1,345
Collection of articles of several authors
1,027
Sammelwerk
1,027
Thesis
988
Case study
649
Fallstudie
649
Aufsatzsammlung
615
Amtsdruckschrift
441
Government document
441
research-article
375
Konferenzschrift
316
Statistik
293
Statistics
239
Bibliografie enthalten
202
Bibliography included
202
Conference paper
196
Konferenzbeitrag
196
Dissertation u.a. Prüfungsschriften
195
Conference proceedings
183
Lehrbuch
178
Textbook
150
Ratgeber
138
No longer published / No longer aquired
129
Guidebook
126
Reprint
126
Article
116
review
81
Handbook
67
Handbuch
67
review-article
62
Advisory report
59
Gutachten
59
more ...
less ...
Language
All
English
26,726
German
6,366
Undetermined
477
French
322
Spanish
165
Italian
128
Russian
118
Polish
78
Swedish
33
Portuguese
30
Dutch
29
Hungarian
24
Finnish
22
Czech
18
Slovak
16
Danish
15
Ukrainian
10
Malay (macrolanguage)
9
Norwegian
9
Bulgarian
7
Arabic
6
Romanian
6
Thai
6
Chinese
6
Afrikaans
5
Korean
5
Slovenian
5
Serbian
5
Japanese
4
Lithuanian
4
Croatian
3
Valencian
2
Modern Greek (1453-)
2
Azerbaijani
1
Estonian
1
Indonesian
1
Kazakh
1
Albanian
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
132
Burmann, Christoph
126
Baumgarth, Carsten
91
Bruhn, Manfred
81
Huber, Frank
76
Melewar, T. C.
75
Meffert, Heribert
68
Keller, Kevin Lane
61
Ahlert, Dieter
56
De Chernatony, Leslie
48
Herrmann, Andreas
48
Balmer, John M. T.
47
Tomczak, Torsten
47
Bauer, Hans H.
42
Rahman, Zillur
42
Gallouj, Fai͏̈z
41
Mattoo, Aaditya
41
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Corsten, Hans
39
Bang, Nguyen
38
Phau, Ian
37
Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
Foroudi, Pantea
36
Kaiser, Ulrich
35
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
33
Rubalcaba-Bermejo, Luis
32
Daniels, Peter W.
31
Kernstock, Joachim
31
Wirtz, Jochen
31
Cuadrado Roura, Juan R.
30
Iglesias, Oriol
30
Romaniuk, Jenni
30
Veloutsou, Cleopatra
30
Christodoulides, George
29
Pepels, Werner
29
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
138
National Bureau of Economic Research
54
OECD
54
UNCTAD
27
Europäische Kommission / Statistisches Amt
26
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
19
Edward Elgar Publishing
18
Europäische Kommission
17
Haufe-Lexware GmbH & Co. KG
15
IGI Global
15
Organisation for Economic Co-operation and Development
14
Deutsches Institut für Wirtschaftsforschung
13
World Bank
13
Information Resources Management Association
12
USA / Bureau of the Census
12
Asian Development Bank
11
Centre on Transnational Corporations
11
Zentrum für Europäische Wirtschaftsforschung
11
Österreichisches Institut für Wirtschaftsforschung
11
Books on Demand GmbH <Norderstedt>
10
International Trade Centre
9
Malaysia / Jabatan Perangkaan
9
Statistics Canada, Government of Canada
9
Thailand / Samnakngān sathiti hǣng chāt
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
American Marketing Association
8
NetLibrary, Inc
8
Nomos Verlagsgesellschaft
8
Springer International Publishing
8
Allgemeines Treuunternehmen
7
Institut national de la statistique et des études économiques <Frankreich>
7
Nordrhein-Westfalen / Landesamt für Datenverarbeitung und Statistik
7
Springer Gabler <Firma>
7
Verlag Franz Vahlen
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
7
Campus Verlag
6
Erasmus Research Institute of Management
6
Frankreich / Commissariat Général du Plan
6
Research Seminar in International Economics, University of Michigan
6
more ...
less ...
Published in...
All
Journal of business research : JBR
702
The journal of brand management : an international journal
567
SpringerLink / Bücher
435
The journal of product & brand management
392
Journal of retailing and consumer services
335
The service industries journal
314
Journal of Product & Brand Management
203
Industrial marketing management : the international journal for industrial and high-tech firms
162
International journal of production economics
144
International journal of hospitality management
141
European journal of marketing : EJM
138
Psychology & marketing
128
Journal of strategic marketing
120
Marketing intelligence & planning
118
Springer eBook Collection
117
Strategic Direction
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Asia Pacific journal of marketing and logistics
113
The journal of services marketing
110
Journal of marketing communications
107
Journal of marketing management : MM
105
Journal of the Academy of Marketing Science
102
Journal of marketing
95
The IUP journal of brand management : IJBRM
93
Research
88
Innovatives Markenmanagement
86
International journal of production research
81
Journal of promotion management : innovations in planning and applied research
77
Tourism management : research, policies, practice
77
International journal of internet marketing and advertising : IJIMA
76
Journal of service management
76
Service business
76
European journal of operational research : EJOR
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
75
The journal of business & industrial marketing
75
Marketing letters : a journal of research in marketing
74
Cogent business & management
72
International marketing review
72
Journal of promotion management : JPM
70
International journal of contemporary hospitality management
69
more ...
less ...
Source
All
ECONIS (ZBW)
31,757
USB Cologne (EcoSocSci)
1,337
Other ZBW resources
724
EconStor
334
RePEc
267
BASE
31
ArchiDok
18
OLC EcoSci
15
USB Cologne (business full texts)
6
more ...
less ...
Showing
41
-
50
of
34,489
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
42
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
43
Marken- und Produkt-PR
Siragusano, Annette
- In:
Praxishandbuch Public Relations : mehr Erfolg für …
,
(pp. 145-171)
.
2008
Persistent link: https://www.econbiz.de/10003687159
Saved in:
44
Genuss-Standort Deutschland : schaffen Markenartikler, Handel und Gesetzgeber den Paradigmenwechsel?
Nessel, Günther
- In:
Genuss-Standort Deutschland : Zukunftsstrategien für …
,
(pp. 239-249)
.
2006
Persistent link: https://www.econbiz.de/10003388400
Saved in:
45
Brand management : strategy, measurement and yield analysis
Rajagopal
-
2008
Persistent link: https://www.econbiz.de/10003503133
Saved in:
46
Globale Markennamen : Erfolgsfaktoren und Strategien
Gelbrich, Katja
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
36
(
2007
)
8
,
pp. 380-386
Persistent link: https://www.econbiz.de/10003520555
Saved in:
47
Product customization
Bernhardt, Dan
;
Liu, Qihong
;
Serfes, Konstantinos
- In:
European economic review : EER
51
(
2007
)
6
,
pp. 1396-1422
Persistent link: https://www.econbiz.de/10003565483
Saved in:
48
Deutsche Telekom AG: mit Serviceversprechen zum Erfolg
Gutsche, Jens
;
Hahn, Christian
;
Krostitz, Ina
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 1069-1088)
.
2007
Persistent link: https://www.econbiz.de/10003511350
Saved in:
49
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.
;
Hultink, Erik J.
;
Diamantopoulos, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
Saved in:
50
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003534711
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->