Corporate social responsibility can prove challenging for traditional businesses as a profit-making agenda may well be in conflict with the wishes and expectations of other stakeholders. Nevertheless, if organizations can align the incentive of better business performance with beneficial...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in Journal of Marketing Management, published by and copyright Westburn Publishers Ltd.

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in The Marketing Review, published by and copyright Westburn Publishers Ltd.