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Business to business branding: external and internal satisfiers and the role of training quality

Roper, Stuart; Davies, Gary - In: European journal of marketing : EJM 44 (2010) 5, pp. 567-591

Persistent link: https://www.econbiz.de/10008418465

The Corporate Brand: Dealing with Multiple Stakeholders

Roper, Stuart; Davies, Gary - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 75-90

Persistent link: https://www.econbiz.de/10007901936

Exploring consumer brand name equity: Gaining insight through the investigation of response to name change

Round, D.J. Griff; Roper, Stuart - In: European journal of marketing : EJM 46 (2012) 7, pp. 938-952

Persistent link: https://www.econbiz.de/10009993581

Examining the relationship between brand emotion and brand extension among supporters of professional football clubs

Abosag, Ibrahim; Roper, Stuart; Hind, Daniel - In: European journal of marketing : EJM 46 (2012) 9, pp. 1233-1252

Persistent link: https://www.econbiz.de/10010021194

Constructing luxury brands: exploring the role of consumer discourse

Roper, Stuart; Caruana, Robert; Medway, Dominic; … - In: European journal of marketing : EJM 47 (2013) 3, pp. 375-400

Persistent link: https://www.econbiz.de/10010099460

UK expat political connectivity and engagement: Perspectives from the far side of the world!

Garry, Tony; Roper, Stuart - In: Journal of marketing management : MM 27 (2011) 7, pp. 762-782

Persistent link: https://www.econbiz.de/10009252651

Corporate reputation and competitiveness

Davies, Gary; Chun, Rosa; Silva, Rui Vinhas da; Roper, … - 2014 - First issued in paperback

Persistent link: https://www.econbiz.de/10013547304

The impact of branding on low-income adolescents: A vicious cycle?

Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 25 (2008) 11, pp. 1063

Persistent link: https://www.econbiz.de/10008136358

Corporate reputation : brand and communication

Roper, Stuart - 2012

Persistent link: https://www.econbiz.de/10009498192

Using corporate stories to build the corporate brand: an impression management perspective

Spear, Sara; Roper, Stuart - In: Journal of Product & Brand Management 22 (2013) 7, pp. 491-501

Purpose – A recent area of academic interest within corporate branding and reputation is the use of storytelling in order to differentiate the corporate brand, however there is little empirical research exploring the contents of corporate stories, and how they are used by organisations to...

Persistent link: https://www.econbiz.de/10014897245