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1
Distribution strategies for volume and premium brands in highly competitive consumer markets
Parment, Anders
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003729832
Saved in:
2
Der Multikanalvertrieb in der Automobilwirtschaft : Entwicklungen und Herausforderungen im europäischen Markt
Fritz, Wolfgang
;
Graf, Alexander
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 625-652)
.
2007
Persistent link: https://www.econbiz.de/10003435176
Saved in:
3
Konfliktmanagement in Multikanalsystemen am Beispiel Automobilvertrieb
Göttgens, Olaf
;
Smend, Percy
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 653-668)
.
2007
Persistent link: https://www.econbiz.de/10003435192
Saved in:
4
Die Rolle von Stammkanälen im Mehrkanalvertrieb : untersucht am Beispiel der Automobilindustrie
Breitkopf, Jan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003711523
Saved in:
5
Multikanalsysteme in der Automobildistribution : konzeptionelle Grundlagen und empirische Befunde
Smend, Percy
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002165068
Saved in:
6
Kundenorientierung in vertikalen Absatzsystemen : Bedeutung der Hersteller-Händler-Zusammenarbeit am Beispiel der Automobilwirtschaft
Jensen, Christian J.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001539945
Saved in:
7
Aktuelle Entwicklungen der Vertriebsnetzgestaltung in der Automobilwirtschaft : Ursachen, Hintergründe, Zukunftsperspektiven
Heß, Andreas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
43
(
1997
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10001218831
Saved in:
8
Absatzkanalsysteme der Automobilwirtschaft : eine deskriptive Analyse
Heß, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
48
(
1996
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10001195091
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9
Absatzkanalstrategien für Automobilhersteller im Electronic Commerce
Dreier, Henrik
-
1999
Persistent link: https://www.econbiz.de/10001406314
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10
Multilevel marketing : optimizing marketing effectiveness for high-involvement goods in the automotive industry
Niemand, Thomas
;
Kraus, Sascha
;
Mather, Sophia
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
4
,
pp. 1367-1392
Persistent link: https://www.econbiz.de/10012310738
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