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The effects of athlete-endorsed advertising : the moderating role of the athlete-audience ethnicity match
Kim, Kihan; Cheong, Yunjae - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 143-155
Persistent link: https://www.econbiz.de/10009161086
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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
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When sports celebrity doesn't perform : how consumers react to celebrity endorsement?
Upadhyay, Yogesh; Singh, Shiv Kumar - In: Vision : the journal of business perspective 14 (2010) 1/2, pp. 67-78
Persistent link: https://www.econbiz.de/10008648093
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Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St. - In: Journal of business & economics research 8 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
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Sports celebrity endorsements in retail products advertising
Lear, Karen E.; Runyan, Rodney C.; Whitaker, William H. - In: International journal of retail & distribution management 37 (2009) 4, pp. 308-321
Persistent link: https://www.econbiz.de/10009522005
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Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-Werbung auf potentielle Konsumenten
Sain, Soumit - 2012
Persistent link: https://www.econbiz.de/10010376172
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Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim; Özdinç, Özlem - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
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The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C. - In: Sport management review 17 (2014) 3, pp. 310-323
Persistent link: https://www.econbiz.de/10010401060