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Consumer behavior : empirical research
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969721
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Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan; Chen, Xinlei; Han, Jeanie; Park, C. Whan - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
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Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan; Milberg, Sandra; Lawson, Robert - 2010
Persistent link: https://www.econbiz.de/10003924413
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Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.; Park, C. Whan; McCarthy, Michael S. - 2010
Persistent link: https://www.econbiz.de/10003924414
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
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Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
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Relating badly to brands
Fournier, Susan; Alvarez, Claudio - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
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The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
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Attachment-aversion (AA) model of customer-brand relationships
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 229-248
Persistent link: https://www.econbiz.de/10009766860
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The role of brand logos in firm performance
Park, C. Whan; Eisingerich, Andreas B; Pol, Gratiana; … - In: Journal of business research : JBR 66 (2013) 2, pp. 180-187
Persistent link: https://www.econbiz.de/10009715055