Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Qual der Wahl : welche Methode...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
33
Social web
33
Innovation
32
Innovation management
29
Innovationsmanagement
29
Consumer behaviour
21
Konsumentenverhalten
21
Crowdsourcing
19
Customer integration
19
Kundenintegration
19
Brand management
15
Markenführung
15
New product development
13
Produktentwicklung
13
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Creativity
9
Kreativität
9
Markenimage
9
Brand
7
Deutschland
6
Germany
6
Internet marketing
6
Markenartikel
6
Online-Marketing
6
Open Innovation
6
Open innovation
6
Viral marketing
6
Virales Marketing
6
crowdsourcing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Market research
4
Marktforschung
4
Personality psychology
4
Persönlichkeitspsychologie
4
USA
4
United States
4
Co-creation
3
more ...
less ...
Online availability
All
Undetermined
33
Free
16
Type of publication
All
Article
150
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
81
Aufsatz in Zeitschrift
81
Aufsatz im Buch
24
Book section
24
Article
3
Graue Literatur
3
Interview
3
Non-commercial literature
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Working Paper
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
97
Undetermined
33
German
31
Author
All
Füller, Johann
133
Matzler, Kurt
44
Hutter, Katja
36
Hemetsberger, Andrea
28
Hautz, Julia
17
Bilgram, Volker
16
Jawecki, Gregor
13
Stieger, Daniel
13
Mühlbacher, Hans
12
Bartl, Michael
8
Kohler, Thomas
8
Faullant, Rita
6
Wallpach, Sylvia von
6
Gebauer, Johannes
5
Reinhardt, Christian
5
Schroll, Roland
5
Wahl, Julian
5
Bauer, Martina
3
Hippel, Eric von
3
Koch, Giordano
3
Pezzei, Roland
3
Toubia, Olivier
3
Belk, Russel W.
2
Ben-Menahem, Shiko M.
2
Brunswicker, Sabine
2
De Jong, Jeroen P. J.
2
Espersen, Peter
2
Franke, Nikolaus
2
Hahn, Alexander
2
Herting, Stephan
2
Jong, Martijn G. de
2
Kakatkar, Chinmay
2
Kozinets, Robert V.
2
Krogh, Georg von
2
Ladstaetter, Florian
2
Lechle, Mathias
2
Lenz, Annett
2
Mayr, Andrea
2
Mooradian, Todd A.
2
Mueller, Julia
2
more ...
less ...
Institution
All
Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
1
Published in...
All
Journal of business research : JBR
9
Creativity and innovation management
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of management information systems : JMIS
5
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Marketing : ZFP ; journal of research and management
4
R & D management
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
4
Marketing Review St.Gallen
3
Research policy : policy, management and economic studies of science, technology and innovation
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Business horizons
2
California management review
2
Der Markt : international journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business process integration and management : IJBPIM
2
Journal of Business Research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Long range planning : LRP ; international journal of strategic management
2
Management information systems : mis quarterly
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Problems and perspectives in management : PPM ; international research journal
2
Sloan working papers
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
California management review : CMR
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
DUV : Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsinnovationen
1
Discontinuous innovation : learning to manage the unexpected
1
Entrepreneurship and regional development : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
119
OLC EcoSci
33
RePEc
5
EconStor
3
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
161
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Refining virtual co-creation from a consumer perspective
Füller, Johann
- In:
California management review
52
(
2009/10
)
2
,
pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
Saved in:
2
Interview Dr. Johann Füller, Hyve AG
Füller, Johann
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
3
,
pp. 319-320
Persistent link: https://www.econbiz.de/10009620176
Saved in:
3
Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 49-62)
.
2008
Persistent link: https://www.econbiz.de/10003784640
Saved in:
4
"If the first entries you show are poor, your'll probably get lots of poor entries"
Füller, Johann
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 22-23
Persistent link: https://www.econbiz.de/10012627180
Saved in:
5
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10014547643
Saved in:
6
Qual der Wahl - welche Methode führt zu kundenorientierten Innovationen?
Hemetsberger, Andrea
;
Füller, Johann
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 399-433)
.
2006
Persistent link: https://www.econbiz.de/10003341280
Saved in:
7
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
8
Reciprocity vs.free-riding in innovation contest communities
Kathan, Wolfgang
;
Hutter, Katja
;
Füller, Johann
; …
- In:
Creativity and innovation management
24
(
2015
)
3
,
pp. 537-549
Persistent link: https://www.econbiz.de/10011454167
Saved in:
9
Rate or trade? : identifying winning ideas in open idea sourcing
Blohm, Ivo
;
Riedl, Christoph A.
;
Füller, Johann
; …
- In:
Information systems research : ISR
27
(
2016
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10011460102
Saved in:
10
Switching experience, customer satisfaction, and switching costs in the ICT industry
Matzler, Kurt
;
Strobl, Andreas
;
Thurner, Norbert
; …
- In:
Journal of service management
26
(
2015
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10010504617
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
