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Thirty years of conjoint analy...
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Marktforschung
43
Theorie
23
Theory
23
Conjoint analysis
18
Conjoint-Analyse
17
Market research
16
Marketing theory
11
Marketingtheorie
11
Marketing
10
Paul E. Green
10
Vereinigte Staaten
9
Betriebswirtschaftliche Entscheidungen
8
Verbraucher
8
Marketingforschung
7
Multivariate Analyse
7
South Africa
7
Multivariate analysis
6
Produktgestaltung
6
Südafrika
6
Consumer behaviour
5
Konsumentenverhalten
5
Experiment
4
Leistungsmotivation
4
Marketing management
4
Marketingmanagement
4
Methodologie
4
Product design
4
Work motivation
4
Absatz
3
Absatzpolitik
3
Arbeitszufriedenheit
3
Entscheidung
3
Higher education institution
3
Hochschule
3
Information
3
Job satisfaction
3
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3
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3
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3
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3
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23
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171
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24
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24
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12
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11
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8
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7
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7
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7
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7
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3
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3
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2
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1
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1
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1
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142
English
91
German
5
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Green, Paul E.
168
Krieger, Abba M.
62
Green, Paul
33
Wind, Yoram
23
Robinson, Patrick J.
14
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
8
Pollak, Moshe
7
Sheth, Jagdish N.
7
Carroll, J.
6
Gino, Francesca
5
Krieger, Abba
5
Wind, Yoram (Jerry)
5
DeSarbo, Wayne
4
FitzRoy, Peter T.
4
Green, Paul Edgar
4
Hu, Ye
4
Jain, Arun K.
4
Lodish, Leonard M.
4
Staats, Bradley R.
4
Alderson, Wroe
3
Gastwirth, Joseph L.
3
Halbert, Michael H.
3
Lee, Michael Y.
3
Lenk, Peter J.
3
Srinivasan, V.
3
Young, Martin R.
3
Adekanmbi, Oluwole
2
Berinato, Scott
2
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Frank, Ronald Edward
2
Gerwel Proches, Cecile N.
2
Goldberg, Stephen M.
2
Hauser, John R.
2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
2
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Legends in marketing
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Journal of advertising research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Journal of Classification
5
Marketing Science
5
European journal of operational research : EJOR
4
Business Horizons
3
Business horizons
3
International business and economics research journal
3
Journal of marketing
3
Journal of the Market Research Society : JMRS
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
3
The journal of business : B
3
Working papers / Harvard Business School, Division of Research
3
Applications of the sciences in marketing management
2
Decision sciences : DS
2
Faculty & research / Insead : working paper series
2
Harvard business review : HBR
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of the American Statistical Association : JASA
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Pricing strategy : reconciling customer needs and company objectives
2
Psychometrika
2
Statistics & Probability Letters
2
Advertising management
1
African journal of business and economic research : AJBER
1
Biometrics
1
Biometrika
1
Computational Statistics & Data Analysis
1
Corporate board : role, duties & composition; accountability, responsability, committment
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ECONIS (ZBW)
150
RePEc
41
OLC EcoSci
31
USB Cologne (EcoSocSci)
16
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171
Experimental methods and simulation models in marketing management
Kotler, Philip
;
Green, Paul E.
;
FitzRoy, Peter T.
- In:
Applications of the sciences in marketing management
,
(pp. 269-453)
.
1968
Persistent link: https://www.econbiz.de/10002239060
Saved in:
172
Advertising expenditure models: State of the art and prospects
Green, Paul E.
;
Green, Patrick J.
;
FitzRoy, Peter T.
- In:
Business horizons
9
(
1966
)
2
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002539061
Saved in:
173
Advertising expenditure models : State of the art and prospects
Green, Paul E.
;
Robinson, Patrick J.
;
FitzRoy, Peter T.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 428-439)
.
1971
Persistent link: https://www.econbiz.de/10002539070
Saved in:
174
Bayesian statistics and marketing research
Green, Paul E.
;
Frenk, Ronald E.
- In:
Journal of the Royal Statistical Society / C
15
(
1966
)
3
,
pp. 173-190
Persistent link: https://www.econbiz.de/10002539262
Saved in:
175
A behavioral experiment in risk taking and information seekin
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Explorations in consumer behavior : a symposium held at …
,
(pp. 259-277)
.
1968
Persistent link: https://www.econbiz.de/10002539329
Saved in:
176
Behavioral experiment in two-person bargaining
Green, Paul E.
;
Gross, Irwin
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 374-379
Persistent link: https://www.econbiz.de/10002539347
Saved in:
177
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
Saved in:
178
Canonical analysis : an exposition and illustrative application
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Marketing models : quantitative applications
,
(pp. 287-303)
.
1971
Persistent link: https://www.econbiz.de/10002539398
Saved in:
179
Cluster analysis in test market selection
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Management science : journal of the Institute of …
13
(
1967
)
8
,
pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
Saved in:
180
Common stock perception and preferance : an application of multidimensional scaling
Green, Paul E.
;
Maheshwari, Arun
- In:
The journal of business : B
42
(
1969
)
4
,
pp. 439-457
Persistent link: https://www.econbiz.de/10002539438
Saved in:
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