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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape

Yang, Kiseol (contributor) - 2015

Persistent link: https://www.econbiz.de/10011302396

Shopping benefits of multichannel assortment integration and the moderating role of retailer type

Emrich, Oliver; Paul, Michael; Rudolph, Thomas - In: Journal of retailing 91 (2015) 2, pp. 326-342

Persistent link: https://www.econbiz.de/10011309667

The hare and the tortoise : do earlier adopters of online channels purchase more?

Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308

Persistent link: https://www.econbiz.de/10011309673

The impact of the multi-channel retail mix on online store choice : does online experience matter?

Melis, Kristina; Campo, Katia; Breugelmans, Els; Lamey, Lien - In: Journal of retailing 91 (2015) 2, pp. 272-288

Persistent link: https://www.econbiz.de/10011309679

Antecedents of consumers' intention to revisit an online group-buying website : a transaction cost perspective

Che, Tong; Peng, Zeyu; Lim, Kai Hin; Hua, Zhongsheng - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 588-598

Persistent link: https://www.econbiz.de/10011341608

Internet retailing as a marketing strategy

Janssen, Maarten C. W.; Noll, Rob van der - 2005

We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...

Persistent link: https://www.econbiz.de/10011343275

Examining online and brick and mortar store channels switching behaviour among Malaysian consumers

Madahi, Abdolrazagh; Sukati, Inda - In: International journal of electronic marketing and … 6 (2014) 2, pp. 128-163

Persistent link: https://www.econbiz.de/10011347646

Engaging consumers on new integrated multichannel retail settings : challenges for retailers

Pantano, Eleonora; Viassone, Milena - In: Journal of retailing and consumer services 25 (2015), pp. 106-114

Persistent link: https://www.econbiz.de/10011313592

Competition between manufacturer's online customization channel and conventional retailer

Li, Gang; Huang, Fengfeng; Cheng, T. C. E.; Ji, Ping - In: IEEE transactions on engineering management : EM 62 (2015) 2, pp. 150-157

Persistent link: https://www.econbiz.de/10010528864

Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores

Lee, Kun Chang; Chung, Namho; Lee, Sangjae - In: Information & management : the internat. journal of … 48 (2011) 8, pp. 364-370

Persistent link: https://www.econbiz.de/10009411262

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