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Multichannel shopper segments...
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83
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81
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79
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77
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71
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70
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70
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69
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69
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68
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67
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67
Stavins, Joanna
67
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66
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66
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66
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63
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63
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61
Peitz, Martin
61
Janssen, Maarten C. W.
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Tourism management : research, policies, practice
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Marketing letters : a journal of research in marketing
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Journal of fashion marketing and management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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51
Exploring group-buying platforms for restaurant revenue management
Heo, Cindy Yoonjoung
- In:
International journal of hospitality management
52
(
2016
),
pp. 154-159
Persistent link: https://www.econbiz.de/10011442859
Saved in:
52
Characteristics of online group-buying website and consumers intention to revisit : the moderating effects of visit channels
Che, Tong
;
Peng, Zeyu
;
Hua, Zhongsheng
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011527503
Saved in:
53
Exploring continued use of mobile shopping channel in China : the effects of active coping and its antecedents
Yang, Xue
;
Li, Yan
;
Liao, Qinyu
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10011527516
Saved in:
54
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
55
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
56
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
57
Comparing online and in-store risks in multichannel shopping
Bezes, Christophe
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
Saved in:
58
Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Picot-Coupey, Karine
;
Huré, Elodie
;
Piveteau, Lauren
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 336-368
Persistent link: https://www.econbiz.de/10011515906
Saved in:
59
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
60
When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning
;
Cai, Yuanfeng
;
Guo, Zhaoyang
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
Saved in:
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