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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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Using names to segment customers by cultural, ethnic or religious origin
Webber, Richard - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10003433467
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Combating commoditisation in service provision: evidence from the UK telecommunications market
Turner, Colin - In: Journal of strategic marketing 17 (2009) 6, pp. 439-451
Persistent link: https://www.econbiz.de/10003927499
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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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The specialty coffee shop market : are today's consumers demanding more than store ambience and good coffee from their consumption experience?
Ryding, Daniella - In: International journal of business and globalisation : IJBG 6 (2011) 3/4, pp. 399-409
Persistent link: https://www.econbiz.de/10009313036
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The influence of green advertising during a corporate disaster
Bodkin, Charles D.; Amato, Louis; Amato, Christie H. - In: Corporate communications : an international journal 20 (2015) 3, pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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The influence of alternative marketing styles on internal competencies in small manufacturing firms: the results of a UK investigation
Chaston, Ian; Brickau, Ralf - In: Marketing in kleinen und mittleren Unternehmen, (pp. 305-323). 2000
Persistent link: https://www.econbiz.de/10001510132
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Services relationship marketing: a sector case study
Payne, Adrian; Frow, Penelope - In: Relationship marketing : gaining competitive advantage …, (pp. 255-316). 2000
Persistent link: https://www.econbiz.de/10001456732
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Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013430885