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Power distance belief and brand personality evaluations
Wang, Xuehua; Wang, Xiaoyu; Fang, Xiang; Jiang, Qingyun - In: Journal of business research : JBR 84 (2018), pp. 89-99
Persistent link: https://www.econbiz.de/10011802786
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The influence of status differentiation on vertical brand extension : intercultural and intracultural comparisons
Fang, Xiang; Lin, Shengdong - In: Nankai business review international 8 (2017) 4, pp. 404-423
Persistent link: https://www.econbiz.de/10011811885
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Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: Journal of business research : JBR 62 (2009) 12, pp. 1262-1268
Persistent link: https://www.econbiz.de/10003900750
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Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang - In: The journal of product & brand management 19 (2010) 1, pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
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How does a brand ally affect consumer evaluations of a focal brand?
Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang - In: Psychology & marketing 29 (2012) 12, pp. 929-940
Persistent link: https://www.econbiz.de/10009691215
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Building brands through brand alliances : combining warranty information with a brand ally
Fang, Xiang; Gammoh, Bashar S.; Voss, Kevin E. - In: The journal of product & brand management 22 (2013) 2, pp. 153-160
Persistent link: https://www.econbiz.de/10009745805
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Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
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The impact of warnings, disclaimers, and product experience on consumers' perceptions of dietary supplements
Mason, Marlys J.; Scammon, Debra L.; Fang, Xiang - In: Journal of consumer affairs : official publication of … 41 (2007) 1, pp. 74-99
Persistent link: https://www.econbiz.de/10003576871
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Optimal contract design for a national brand manufacturer under store brand private information
Cao, Xinyan; Fang, Xiang; Xiao, Guang; Yang, Nan - In: Manufacturing & service operations management : M & SOM 25 (2023) 5, pp. 1835-1854
Persistent link: https://www.econbiz.de/10014383495