Narrow search
Showing 1 - 10 of 2,810
Cover Image
Defining a pragmatic based web-service discovery mechanism
Benfell, Adrian; Liu, Kecheng - In: Proceedings of I-KNOW '09 : 9th International …, (pp. 763-774). 2009
communication acts) and semiotics (the understanding of signs), intersect at an important point in relation to textual entities. The … intersection of pragmatics and semiotics provides the fabric essential to model the interaction between humans and norm … ; semiotics ; communication acts ; norms ; service oriented architecture …
Persistent link: https://www.econbiz.de/10009514150
Cover Image
Intelligent, adaptive and reasoning technologies : new developments and applications
Sugumaran, Vijayan (contributor) - 2011
semantic matchmaking approach / Fergle D'Aubeterre ... [et al.] -- 6. Organizational semiotics complements knowledge management … semiotics help fill the trust gap? / Tim French …
Persistent link: https://www.econbiz.de/10011727080
Cover Image
Intelligent, adaptive and reasoning technologies : new developments and applications
Sugumaran, Vijayan (ed.) - 2011
"This book is a comprehensive collection of work from researchers in related fields such as information systems, distributed AI, intelligent agents, and collaborative work that explores and discusses various aspects of design and development of intelligent technologies"--Provided by publisher
Persistent link: https://www.econbiz.de/10013550648
Cover Image
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo; Lucarelli, Andrea; Pasquinelli, Cecilia - In: Marketing theory 13 (2013) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
Cover Image
A semiotic and critical apporach to teaching inter-cultural management
Bell, Roger - In: European journal of cross-cultural competence and management 3 (2014) 1, pp. 18-39
Persistent link: https://www.econbiz.de/10010490527
Cover Image
Symbolic action research in information systems : introduction to the special issue
Aakhus, Mark; Ågerfalk, Pär J.; Lyytinen, Kalle; … - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1187-1200
Persistent link: https://www.econbiz.de/10010433222
Cover Image
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit - In: Marketing theory 15 (2015) 2, pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Cover Image
Premises and potential for the application of semotics in marketing research
Sobocińska, Magdalena - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 1, pp. 123-132
Persistent link: https://www.econbiz.de/10011477160
Cover Image
Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas; Viput Ongsakul; Sahil Raj; Khoa T. Tran - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Cover Image
The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox; Pessôa, Luís Alexandre Grubits … - In: Marketing theory 22 (2022) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10013257608