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Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: The journal of services marketing 31 (2017) 2, pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
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La utilidad de los criterios descriptivos como bases de segentación en el comercio business-to-consumer
Fuentes Blasco, María; Gil Saura, Irene - In: Información comercial española : ICE : revista de … 861 (2011), pp. 177-191
Persistent link: https://www.econbiz.de/10012107037
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Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Big data and innovation in tourism, travel, and …, (pp. 183-211). 2019
Persistent link: https://www.econbiz.de/10012006200
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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Customer value in tourism and hospitality : broadening dimensions and stretching the value-satisfaction-loyalty chain
Gallarza, Martina G.; Arteaga, Francisco; Gil Saura, Irene - In: Tourism management perspectives : TMP 31 (2019), pp. 254-268
Persistent link: https://www.econbiz.de/10012113007
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Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
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Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
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A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: Journal of service management 28 (2017) 4, pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
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Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
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Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374