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Climate change : a social and commercial marketing communications challenge
Peattie, Kenneth J.; Peattie, Sue; Ponting, Cerys - In: EuroMed journal of business 4 (2009) 3, pp. 270-286
Persistent link: https://www.econbiz.de/10003928530
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Social marketing for a sustainable environment
Peattie, Sue; Peattie, Kenneth J. - In: The SAGE handbook of social marketing, (pp. 343-358). 2011
Persistent link: https://www.econbiz.de/10009380547
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The social marketing mix - a critical review
Peattie, Kenneth J.; Peattie, Sue - In: The SAGE handbook of social marketing, (pp. 152-166). 2011
Persistent link: https://www.econbiz.de/10009380680
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Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand; Peattie, Sue; Peattie, Kenneth J. - In: Journal of retailing and consumer services 19 (2012) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
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Social marketing as transformational marketing in public services : the case of project Bernie
Peattie, Sue; Peattie, Kenneth J.; Thomas, Robyn - In: Public management review 14 (2012) 7, pp. 987-1010
Persistent link: https://www.econbiz.de/10009697330
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Unintended consequences in demarketing antisocial behaviour : project Bernie
Peattie, Kenneth J.; Peattie, Sue; Newcombe, Robert - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1588-1618
Persistent link: https://www.econbiz.de/10011608055
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Green consumption : behavior and norms
Peattie, Kenneth J. - In: Annual review of environment and resources 35 (2010), pp. 195-228
Persistent link: https://www.econbiz.de/10008779844
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Toward sustainable organizations for the 21st century
Peattie, Kenneth J. - 2008
Persistent link: https://www.econbiz.de/10003667130
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Sustainable marketing : marketing re-thought, re-mixed and re-tooled
Peattie, Kenneth J. - In: Critical marketing : defining the field, (pp. 193-210). 2007
Persistent link: https://www.econbiz.de/10003534565
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Researching the unselfish consumer
Peattie, Kenneth J. - In: Handbook of developments in consumer behaviour, (pp. 202-245). 2012
Persistent link: https://www.econbiz.de/10009569458