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Critical loss analysis in market definition and merger control

Hüschelrath, Kai - 2009

The last couple of years have seen an increasing interest in critical loss analysis, both, in academia and in practice. This development is documented by various research papers, high-level exchanges between antitrust experts as well as an increasing number of case decisions which make use of...

Persistent link: https://www.econbiz.de/10010299843

Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands

Porto, Rafael Barreiros; Foxall, Gordon Robert; Coelho, … - In: Journal of modelling in management 19 (2024) 4, pp. 1237-1261

Persistent link: https://www.econbiz.de/10014558587

Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects

Heiens, Richard A.; Pleshko, Larry P.; Al-Zufairi, Awad - In: Journal of international consumer marketing 27 (2015) 1, pp. 84-96

Persistent link: https://www.econbiz.de/10010513846

Optimizing acquisition and retention spending to maximize market share

Williams, Cassandra; Williams, Rice - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 159-170

Persistent link: https://www.econbiz.de/10011416885

Analysis of revenue management at Greenpark Hotel Chennai

Akila, R.; Thangavel, N. - In: International journal of economic research 12 (2015) 2, pp. 467-475

Persistent link: https://www.econbiz.de/10011419855

How can a company increase its market share? : the case of Procter & Gamble

Viterouli, Mary - In: International journal of decision sciences, risk and … 5 (2013/14) 4, pp. 421-438

Persistent link: https://www.econbiz.de/10011346982

Exploring the state of the audit market in Negeria

Asien, Etumudon Ndidi - In: African journal of accounting, auditing and finance : AJAAF 3 (2014) 4, pp. 287-307

Persistent link: https://www.econbiz.de/10011349641

Curvilinear effects of User-Generated Content on hotels' market share : a dynamic panel-data analysis

Duverger, Philippe - In: Journal of travel research : a quarterly publication of … 52 (2013) 4, pp. 465-478

Persistent link: https://www.econbiz.de/10009767232

Innovativeness and broadcaster listenership : evidence from the German radio industry

Lokshin, Boris; Knippen, Chris - In: Journal of media business studies 10 (2013) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10010229336

Reexamining the market share-customer satisfaction relationship

Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20

Persistent link: https://www.econbiz.de/10009793115

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