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Attribution strategies and return on keyword investment in paid service advertising

Li, Hongshuang; Kannan, P. K.; Viswanathan, Siva; Pani, … - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 831-848

Persistent link: https://www.econbiz.de/10011617411

From OTA interface design to hotels' revenues : the impact of sorting and filtering functionalities on consumer choices

Loosschilder, Gerard H.; Rest, Jean-Pierre van der; … - In: Journal of revenue and pricing management 16 (2017) 2, pp. 125-138

Persistent link: https://www.econbiz.de/10011705690

The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

Combinatorial abilities and heuristic behavior in online search environments

Di Caprio, Debora; Santos Arteaga, Francisco Javier - In: Operations research perspectives 8 (2021), pp. 1-10

Consider the problem faced by a decision maker (DM) who must select the order in which to evaluate the unknown alternatives displayed by an online search engine. DMs do not know the distribution of the realizations that result from clicking on an alternative and must therefore account for the...

Persistent link: https://www.econbiz.de/10012435325

Omni-channel strategy in the framework of the search engines

Gultekin, Beyza; Erdem, Sabri - In: Managing customer experiences in an omnichannel world : …, (pp. 211-232). 2021

Persistent link: https://www.econbiz.de/10012492390

The impact of informational and emotional television ad content on online search and sales

Guitart, Ivan A.; Stremersch, Stefan - In: Journal of marketing research 58 (2021) 2, pp. 299-320

Persistent link: https://www.econbiz.de/10012492707

Google search effect on experience product sales and users' motivation to search : empirical evidence from the hotel industry

Zhao, Daying; Fang, Bin; Li, Huiying; Ye, Qiang - In: Journal of electronic commerce research : JECR 19 (2018) 4, pp. 357-369

Persistent link: https://www.econbiz.de/10011956516

Intermediaries and consumer search

Chen, Yongmin; Zhang, Tianle - In: International journal of industrial organization 57 (2018), pp. 255-277

Persistent link: https://www.econbiz.de/10011979443

Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay

Tunuguntla, Vaishnavi; Basu, Preetam; Rakshit, Krishanu; … - In: European journal of operational research : EJOR 276 (2019) 1, pp. 119-132

Persistent link: https://www.econbiz.de/10011997863

The order effect of advertisers on consumer search behavior in sponsored search markets

Park, Chang Hee; Agarwal, Manoj Kumar - In: Journal of business research : JBR 84 (2018), pp. 24-33

Persistent link: https://www.econbiz.de/10011802594