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Special issue: A consumer stan...
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11
Paid placement : advertising and search on the internet
Chen, Yongmin
;
He, Chuan
- In:
The economic journal : the journal of the Royal …
121
(
2011
)
556
,
pp. 309-328
Persistent link: https://www.econbiz.de/10009381738
Saved in:
12
Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire
;
Roy, Yves
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
Saved in:
13
Optimal online k-min search
Iqbal, Javeria
;
Ahmad, Iftikhar
- In:
EURO journal on computational optimization
3
(
2015
)
2
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011341917
Saved in:
14
Display advertising's competitive spillovers to consumer search
Lewis, Randall
;
Nguyen, Dan
- In:
Quantitative marketing and economics : QME
13
(
2015
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011348304
Saved in:
15
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
Saved in:
16
Consumer search activities and the value of ad positions in sponsored search advertising
Chan, Tat
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
Saved in:
17
Strategic search diversion, product affiliation and platform competition
Hagiu, Andrei
;
Jullien, Bruno
-
2013
Persistent link: https://www.econbiz.de/10009745617
Saved in:
18
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
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19
Multiple factor hierarchical clustering algorithm for large scale web page and search engine clickstream data
Kou, Gang
;
Lou, Chunwei
-
2012
Persistent link: https://www.econbiz.de/10009625152
Saved in:
20
Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
-
2013
Persistent link: https://www.econbiz.de/10009712377
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