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Matching website and audience personalities : the case of music artist marketing

Springer, Paul - In: Personality, design and marketing : matching design to …, (pp. 105-115). 2017

Persistent link: https://www.econbiz.de/10011614170

Ads to icons : how advertising succeeds in a multimedia age

Springer, Paul - 2007

Persistent link: https://www.econbiz.de/10004884216

Ads to icons : how advertising succeeds in a multimedia age

Springer, Paul - 2007 - 2. ed.

Persistent link: https://www.econbiz.de/10004943174

Transformation von Versicherungsunternehmen : KI und Co: Die Antreiber der Digitalisierung

Nolte, Lukas; Springer, Paul; Rasch, Arno; Pfeil, Thilo - 2020

Persistent link: https://www.econbiz.de/10012293103

Justizreform in Tschechien : eine unendlich erfolglose Aufgabe?

Springer, Paul - In: Wirtschaft und Recht in Osteuropa : WiRO ; Zeitschrift … 15 (2006) 3, pp. 81-84

Persistent link: https://www.econbiz.de/10006075294

Engaging Latinos in Culturally Specific Educational Programming: A Multidisciplinary Approach

Springer, Paul; Hollist, Cody; Buchfink, Karen - In: Family and consumer sciences research journal 37 (2009) 3, pp. 310-328

Persistent link: https://www.econbiz.de/10008172085

MEDIA ANALYSIS - New opportunities for old media - Hot media? Cold media? New media have created a spectrum of possibilities. Here is how the old media can live and prosper alongsi...

Springer, Paul - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 39-41

Persistent link: https://www.econbiz.de/10007873640

Gewaltenteilung in Tschechien

Springer, Paul - In: Wirtschaft und Recht in Osteuropa : WiRO ; Zeitschrift … 15 (2006) 4, pp. 109-111

Persistent link: https://www.econbiz.de/10007224818

Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities

Furey, Sheila; Springer, Paul; Parsons, Christine - In: Journal of Marketing for Higher Education 24 (2014) 1, pp. 99-121

Branding is now widely used by higher education (HE) institutions, yet questions still surround the transference of private sector concepts to a university context. This article reports on findings from studies that investigated the brand promises of four UK universities - one from each of the...

Persistent link: https://www.econbiz.de/10010824810

Pioneers of digital : success stories from leaders in advertising, marketing, search and social media

Springer, Paul; Carson, Mel - 2012

Persistent link: https://www.econbiz.de/10009635347