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Joint pricing and advertising strategy with reference price effect

Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270

Persistent link: https://www.econbiz.de/10011530197

Channel coordination with quantity discounts and/or cooperative advertising

Karray, Salma; Surti, Chirag - In: International journal of production research 54 (2016) 17/18, pp. 5317-5335

Persistent link: https://www.econbiz.de/10011530210

Identity distancing and targeted advertisements : the black sheep effect

Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10011532969

Advertising agency operating efficiency

Cheong, Yunjae; Kim, Kihan; Combs, Justin - In: Journal of marketing communications 22 (2016) 1, pp. 83-99

Persistent link: https://www.econbiz.de/10011536091

Communication strategy and Romanian brands' dynamics between 2012 and 2013

Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317

Persistent link: https://www.econbiz.de/10011544548

Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals

Das, Enny; Galekh, Maryna; Vonkeman, Charlotte - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 406-420

Persistent link: https://www.econbiz.de/10011546490

Advertising versus brokerage model for online trading platforms

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10011551068

Media coverage and stock returns on the London Stock Exchange, 1825-70

Turner, John D.; Ye, Qing; Walker, Clive B. - 2016

News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between 1825 and 1870, we examine the determinants of media...

Persistent link: https://www.econbiz.de/10011458919

Coordination of pricing, advertising, and production decisions for multiple products

Bajwa, Naeem; Sox, Charles R. - In: International journal of services and operations management 22 (2015) 4, pp. 495-521

Persistent link: https://www.econbiz.de/10011459037

Ad revenue optimization in live broadcasting

Popescu, Dana G.; Crama, Pascale - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1145-1164

Persistent link: https://www.econbiz.de/10011470675

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