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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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Local brand origin knowledge of young consumers in a developing country
Sulhaini; Rusdan; Dayani, Rahman; Sulaimiah; Ismiwati, Baiq - In: International journal of applied management science 11 (2019) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10012035827
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele; Lin, Zhibin; D'Antone, Simona; … - In: The journal of brand management : an international journal 26 (2019) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
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The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Lee, Sangwon - In: Journal of global scholars of marketing science : … 27 (2017) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
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The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas; Forza, Cipriano; Trentin, Alessio - In: The international review of retail, distribution and … 27 (2017) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
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The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian; Carvalho, Sergio W. - In: Journal of business research : JBR 103 (2019), pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
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The relational value of perceived brand globalness and localness
Sichtmann, Christina; Davvetas, Vasileios; … - In: Journal of business research : JBR 104 (2019), pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
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Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79
Persistent link: https://www.econbiz.de/10011388075