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Innovation management
8
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6
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Tuominen, Matti
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Möller, K. E. Kristian
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Essays on capabilities based marketing and competitive superiority : FIMAC II - research
8
Working papers / W / Helsinki School of Economics and Business Administration
6
Helsingin Kauppakorkeakoulun julkaisuja / B
5
International Journal of Revenue Management
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International journal of revenue management : IJRM
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International journal of technology management : IJTM
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The international review of retail, distribution and consumer research
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Price image versus price reality : objective and subjective determinants of consumer price perception
Anttila, Mai
-
1979
Persistent link: https://www.econbiz.de/10001840782
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22
Consumer price perception : a multi-dimensional analysis of perceived quality and adaptation-level price as determinants of price perception
Anttila, Mai
-
1977
Persistent link: https://www.econbiz.de/10001840795
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23
Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures
Anttila, Mai
-
1990
Persistent link: https://www.econbiz.de/10004120978
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24
Consumer price perception : a multi-dimensional analysis of perceived quality and adaptation-level price as determinants of price perception
Anttila, Mai
-
1977
Persistent link: https://www.econbiz.de/10004772730
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25
Price image versus price reality : objective and subjective determinants of consumer price perception
Anttila, Mai
-
1979
Persistent link: https://www.econbiz.de/10004772731
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26
Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures
Anttila, Mai
-
1990
Persistent link: https://www.econbiz.de/10013391702
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27
Marketing capability and market orientation in strategy interface : a conceptual analysis
Tuominen, Matti
-
1997
Persistent link: https://www.econbiz.de/10000625986
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28
Business innovation and channel collaboration: driving forces in firm value delivery
Tuominen, Matti
- In:
Essays on capabilities based marketing and competitive …
,
(pp. 82-111)
.
2003
Persistent link: https://www.econbiz.de/10002073214
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29
Channel partnering: delving into the "black box" of ECR initiative
Tuominen, Matti
- In:
Essays on capabilities based marketing and competitive …
,
(pp. 112-136)
.
2003
Persistent link: https://www.econbiz.de/10002073215
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30
Markkinointiosaaminen : vertaileva tutkimus suomalaisissa ja ruotsalaisissa pienyrityksissä ; summary: Marketing capability in small companies
Möller, K. E. Kristian
;
Anttila, Mai
;
Virtanen, Päivi
-
1986
Persistent link: https://www.econbiz.de/10000768767
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