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Retailer pricing and competitive effects
Kopalle, Praveen K.; Biswas, Dipayan; Chintagunta, … - In: Journal of retailing 85 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003834502
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Metrics that matter : identifying the importance of consumer wants and needs
Lautman, Martin R.; Pauwels, Koen - In: Journal of advertising research 49 (2009) 3, pp. 339-359
Persistent link: https://www.econbiz.de/10003900855
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Dashboards as a service : why, what, how, and what research is needed?
Pauwels, Koen; Ambler, Tim; Clark, Bruce H.; LaPointe, Pat - In: Journal of service research : JSR 12 (2009/10) 2, pp. 175-189
Persistent link: https://www.econbiz.de/10003901039
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Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
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Price war : what is it good for? ; store visit and basket size response to the price war in Dutch grocery retailing
Heerde, Harald J. van; Gijsbrechst, Els; Pauwels, Koen - In: MSI reports : working paper series (2007) 1, pp. 87-112
Persistent link: https://www.econbiz.de/10003605802
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Moving from free to fee : how online firms market to change their business model successfully
Pauwels, Koen; Weiss, Allen - In: Journal of marketing 72 (2008) 3, pp. 14-31
Persistent link: https://www.econbiz.de/10003709040
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Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
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Effects of word-of-mouth versus traditional marketing : findings from an Internet social networking site
Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: Journal of marketing 73 (2009) 5, pp. 90-102
Persistent link: https://www.econbiz.de/10003875411
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
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The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011309673