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Essays on me-too brands

Sinapuelas, Ian Clark - 2007

Essay one examines the strategies of supermarket me-too brands. Current research in marketing focuses mainly on the benefits of new feature introduction and overlooks the importance of feature imitation. The prevalence of me-too brands merits investigation. In our sample, for example, there are...

Persistent link: https://www.econbiz.de/10009430380

Do market pioneers maintain their innovative spark over time?

Chiang, Jeongwen; Robinson, William Thomas - 1997

Persistent link: https://www.econbiz.de/10000968452

Is the first to market the first to fail? : Empirical evidence for manufacturing businesses

Robinson, William Thomas; Min, Sunwook - 1998

Persistent link: https://www.econbiz.de/10000993057

Market pioneering and market share in consumer goods industries

Robinson, William Thomas - 1984

Persistent link: https://www.econbiz.de/10000690038

Are market pioneers intrinsically stronger than later entrants?

Robinson, William Thomas - In: Strategic management journal 13 (1992) 8, pp. 609-624

Persistent link: https://www.econbiz.de/10001136725

Consumption experience and sales promotion expenditure

Fornell, Claes - In: Management science : journal of the Institute for … 31 (1985) 9, pp. 1084-1105

Persistent link: https://www.econbiz.de/10001015582

Are Sutton's predictions robust? : Empirical insights into advertising, R&D, and concentration

Robinson, William Thomas - In: The journal of industrial economics 44 (1996) 4, pp. 389-408

Persistent link: https://www.econbiz.de/10001212232

First-mover advantages from pioneering new markets : a survey of empirical evidence

Robinson, William Thomas - In: Review of industrial organization : RIO 9 (1994) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10001184853

Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages

Huff, Lenard C. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1370-1377

Persistent link: https://www.econbiz.de/10001171805

Do stock prices undervalue investments in advertising?

Oh, Yun Kyung; Gulen, Huseyin; Kim, Jung-Min; Robinson, … - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 611-626

Persistent link: https://www.econbiz.de/10011614269

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