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Consumption experience and sales promotion expenditure

Fornell, Claes - In: Management science : journal of the Institute for … 31 (1985) 9, pp. 1084-1105

Persistent link: https://www.econbiz.de/10001015582

First-mover advantages from pioneering new markets : a survey of empirical evidence

Robinson, William Thomas - In: Review of industrial organization : RIO 9 (1994) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10001184853

Are market pioneers intrinsically stronger than later entrants?

Robinson, William Thomas - In: Strategic management journal 13 (1992) 8, pp. 609-624

Persistent link: https://www.econbiz.de/10001136725

Do stock prices undervalue investments in advertising?

Oh, Yun Kyung; Gulen, Huseyin; Kim, Jung-Min; Robinson, … - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 611-626

Persistent link: https://www.econbiz.de/10011614269

Private label consumers and national brand new products : an empirical investigation

Sinapuelas, Ian Clark - In: Advances in National Brand and Private Label Marketing …, (pp. 27-35). 2018

Persistent link: https://www.econbiz.de/10013276246

Order fulfilment options and omni-channel retailer performance during the pandemic

Sinapuelas, Ian Clark - In: Advances in National Brand and Private Label Marketing …, (pp. 159-165). 2022

Persistent link: https://www.econbiz.de/10013281296

Information exchange in social networks for health care

Sinapuelas, Ian Clark; Ho, Foo Nin - In: Journal of Consumer Marketing 36 (2019) 5, pp. 692-702

Purpose: This paper aims to uncover the predictors of information exchange in social networking for health (SNH) care. Design/methodology/approach: Using two national studies of consumers in the USA, this research examines how trust and social connections influence information exchange. The...

Persistent link: https://www.econbiz.de/10012073724

Effects of multitier private labels on marketing national brands

Akcura, M. Tolga; Sinapuelas, Ian Clark; Wang, Hui-Ming … - In: Journal of Product & Brand Management 28 (2019) 3, pp. 391-407

Purpose: This paper aims to understand empirically how shares of standard and premium private label (PL) products affect a retailer’s marketing mix decisions toward national brands (NBs). Design/methodology/approach: Using a comprehensive store-level data set covering 52 categories and 130...

Persistent link: https://www.econbiz.de/10012076750

Do line extensions influence parent brand equity? : an investigation of supermarket packaged goods

Sinapuelas, Ian Clark; Sisodiya, Sanjay Ram - In: The journal of product & brand management 19 (2010) 1, pp. 18-26

Persistent link: https://www.econbiz.de/10003963591

Do line extensions influence parent brand equity? An investigation of supermarket packaged goods

Sinapuelas, Ian Clark; Sisodiya, Sanjay Ram - In: The journal of product & brand management 19 (2010) 1, pp. 18-27

Persistent link: https://www.econbiz.de/10008386112