Narrow search
Showing 131 - 140 of 21,139
Cover Image
Competition in local food markets
Connolly, Cristina; Klaiber, H. Allen - In: Journal of agricultural and resource economics : JARE ; … 44 (2019) 2, pp. 328-344
Persistent link: https://www.econbiz.de/10012038854
Cover Image
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.; Kumar, V.; Park, Insu - In: Management information systems : mis quarterly 40 (2016) 4, pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Cover Image
Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.; Marinova, Detelina - In: Journal of marketing 78 (2014) 5, pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
Cover Image
Ethical issues and concerns in collection of marketing information and marketing intelligence : ethical issue in collection of information
Mandal, Pratap Chandra - In: International journal of business intelligence research … 10 (2019) 2, pp. 16-28
Persistent link: https://www.econbiz.de/10012112787
Cover Image
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Cover Image
Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.; Diriker, Memo; Settle, Robert B. - In: Journal of business & economics research 11 (2013) 9, pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
Cover Image
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.; Knox, George - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Cover Image
Evaluating the factors influencing the number of visits to farmers' markets
Abelló, Francisco J.; Palma, Marco A.; Waller, Mark L.; … - In: Journal of food products marketing 20 (2014) 1, pp. 17-35
Persistent link: https://www.econbiz.de/10010355143
Cover Image
Optimization of the annual planning of targeted offers in direct marketing
Delanote, S.; Leus, Roel; Talla Nobibon, Fabrice - In: Journal of the Operational Research Society : OR 64 (2013) 12, pp. 1770-1779
Persistent link: https://www.econbiz.de/10010228329
Cover Image
Identifying the direct mail-prone consumer
Leeflang, Peter; Spring, Penny Noel; Doorn, Jenny van; … - In: Journal of global scholars of marketing science : … 23 (2013) 2, pp. 175-195
Persistent link: https://www.econbiz.de/10010406145