Similar Search Results

The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry

Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430

This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...

Persistent link: https://www.econbiz.de/10012174845

Can encroachment benefit hotel franchisees?

Kim, Tongil TI; Jap, Sandy D. - In: Journal of marketing 86 (2022) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10013258821

Brauchen Luxushotels eine Dachmarke?

Dev, Chekitan S. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 3, pp. 108-114

Persistent link: https://www.econbiz.de/10003650474

Engagement journey : Starwood Hotels and Resorts

Barber, Allison; Battista, Mariangela; Clark, Kirsten; … - 2008

Persistent link: https://www.econbiz.de/10003762771

100% PURE New Zealand: branding for back-packers

Bell, Claudia - In: Journal of vacation marketing : an international journal 14 (2008) 4, pp. 345-355

Persistent link: https://www.econbiz.de/10003788523

Erfolgsfaktoren im internationalen Markenmanagement von Hotelunternehmen : ein integrativer Ansatz unter Berücksichtigung der Ressourcenorientierung

Frehse, Jörg - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 2, pp. 140-154

Persistent link: https://www.econbiz.de/10003357996

Creating a green brand for competitive distinction

Darnall, Nicole - In: Asian business & management 7 (2008) 4, pp. 445-466

Persistent link: https://www.econbiz.de/10003790503

Recent findings regarding hotel brand and strategy

O'Neill, John; Mattila, Anna - In: Handbook of hospitality strategic management, (pp. 203-213). 2008

Persistent link: https://www.econbiz.de/10003809035

Employees' commitment to brands in the service sector : luxury hotel chains in Thailand

Kimpakorn, Narumon; Tocquer, Gerard - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 532-544

Persistent link: https://www.econbiz.de/10003881156

The impact of service quality and consumer decision factors on brand equity

Vatjanasaregagul, Ladda; Wang, Hwei-Cheng - In: International business and economics research journal 6 (2007) 3, pp. 97-104

Persistent link: https://www.econbiz.de/10003486827