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Differentiating with brand personality in economy hotel segment

Li, Xiangping; Yen, Chih-lun; Uysal, Muzaffer - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 323-333

Persistent link: https://www.econbiz.de/10010421441

The unique brand elements of "Hotel Saravana Bhavan" : an international restaurant chain

Prasad, Namratha V.; Muralidhara, G. V. - In: The IUP journal of brand management : IJBRM 12 (2015) 2, pp. 55-69

Persistent link: https://www.econbiz.de/10011300947

The millennial shift in hotel brands

Russell, Brett - In: The real estate finance journal 30 (2014/15) 3, pp. 15-21

Persistent link: https://www.econbiz.de/10011303556

Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty

Sop, Serhat Adem; Kozak, Nazmi - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 926-956

Persistent link: https://www.econbiz.de/10012176754

Examining the effects of robotic service on brand experience : the moderating role of hotel segment

Chan, Ambrose Pak Ho; Tung, Vincent Wing Sun - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 458-468

Persistent link: https://www.econbiz.de/10012179419

From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process

Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691

Persistent link: https://www.econbiz.de/10012179457

Antecedents and an outcome of customer engagement with hotel brand community on Facebook

Touni, Reham; Kim, Woo Gon; Choi, Hyung-Min; Ali, … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 278-299

Persistent link: https://www.econbiz.de/10012201350

Effect of cognitive engagement on the development of brand love in a hotel context

Shin, Minjung; Back, Ki-Joon - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 328-350

Persistent link: https://www.econbiz.de/10012201358

Brand prestige and affordable luxury : the role of hotel guest experiences

Lo, Ada; Yeung, Michelle Au - In: Journal of vacation marketing 26 (2020) 2, pp. 247-267

Persistent link: https://www.econbiz.de/10012213344

A conceptual framework for identifying key employee branding dimensions : a study of hospitality industry

Dhiman, Praveen; Arora, Sangeeta - In: Journal of innovation & knowledge : JIK 5 (2020) 3, pp. 200-209

The current research adds to the employee branding literature by building a conceptual framework to identify key employee branding dimensions in the context of the Indian hospitality industry that has been overlooked by the previous literature. A survey-based approach is employed on a sample of...

Persistent link: https://www.econbiz.de/10012239052