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81
New option in hotel appraisals : quantifying the revenue enhancement value of hotel brands
Love, A Scruggs
;
Walker, Bruce H.
;
Sutton, Douglas W.
- In:
Appraisal journal
80
(
2012
)
3
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009619210
Saved in:
82
Developing experience-based luxury brand equity in the luxury resorts hotel industry
Hung, Jui-ying
;
Lin, Feng-li
;
Yang, Wen-goang
- In:
Global journal of business research : GJBR
6
(
2012
)
4
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009628216
Saved in:
83
Strategic brand management in hospitality sector : how to manage co-branding in hotels and restaurants
Genc, Ruhet
- In:
Acta Universitatis Danubius / Oeconomica
(
2010
)
3
,
pp. 33-46
Persistent link: https://www.econbiz.de/10009705970
Saved in:
84
Branding, cannibalization, and spatial preemption : an application to the hotel industry
Wilson, Nathan E.
-
2010
Persistent link: https://www.econbiz.de/10009409991
Saved in:
85
Deploying self-service technology in luxury hotel brands : perceptions of business travelers
Kucukusta, Deniz
;
Heung, Vincent C. S.
;
Hui, Sandy
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10010361821
Saved in:
86
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
87
A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India
Padhi, Soumya Ranjan
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010201174
Saved in:
88
Strategic importance of "brand" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
89
Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam
- In:
International journal of trade and global markets
8
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
Saved in:
90
Jumeirah Group : stay different
Balakrishnan, Melodena Stephens
-
2012
Persistent link: https://www.econbiz.de/10011456278
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