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Brand social representations :...
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Brand image
11,245
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11,133
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7,185
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7,146
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6,793
Konsumentenverhalten
6,729
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3,359
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3,331
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1,925
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1,917
Social Web
1,010
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1,010
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1,002
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999
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926
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917
Designation of origin
892
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892
Tourism marketing
762
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762
Customer satisfaction
699
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691
Marketingmanagement
622
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620
Destination management
617
Destinationsmanagement
617
Brand loyalty
529
Corporate reputation
518
Firmenimage
516
Deutschland
503
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486
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474
Urlaubsverhalten
474
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472
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454
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437
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437
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436
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434
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9
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72
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Burmann, Christoph
91
Huber, Frank
35
Phau, Ian
34
Esch, Franz-Rudolf
33
Keller, Kevin Lane
32
Diamantopoulos, Adamantios
30
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
30
Bang, Nguyen
25
Bauer, Hans H.
24
Han, Heesup
24
Sattler, Henrik
24
Schade, Michael
24
Gierl, Heribert
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Guzman, Francisco
22
Baumgarth, Carsten
21
Foroudi, Pantea
21
Usman, Osly
21
Fetscherin, Marc
20
Japutra, Arnold
19
Bruhn, Manfred
18
Ekinci, Yuksel
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
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Springer Fachmedien Wiesbaden
34
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Université Paris-Dauphine (Paris IX)
5
National Bureau of Economic Research
4
NetLibrary, Inc
4
Deutscher Sportstudio-Verband
3
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
ToKnowPress
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Deutsches Hygiene-Museum
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Universität Mannheim
2
Université Paris-Dauphine
2
Verlag Dr. Kovač
2
Verlag Franz Vahlen
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Wissenschaftlicher Verlag Berlin
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden>
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre de Recherche en Économie et Management (CREM)
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
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Published in...
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Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
305
Journal of retailing and consumer services
254
Psychology & marketing
137
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
102
Journal of travel and tourism marketing
100
Journal of marketing communications
94
Marketing intelligence & planning
88
International journal of hospitality management
82
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Journal of Product & Brand Management
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
62
Journal of marketing
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
International journal of internet marketing and advertising : IJIMA
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
54
Journal of Islamic marketing
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
Tourism management perspectives : TMP
46
European journal of marketing
44
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ECONIS (ZBW)
11,120
Other ZBW resources
347
USB Cologne (EcoSocSci)
98
RePEc
83
EconStor
32
BASE
19
USB Cologne (business full texts)
17
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11,716
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1
The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
Saved in:
2
Topics and research trends of health clubs management : will innovation be part of the fitness industry research interests?
Miragaia, Dina Alexandra Marques
;
Constantino, Magda Sousa
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10012059501
Saved in:
3
Exploring fitness centre consumer loyalty : differences of non-profit and low-cost business models in Spain
García-Fernández, Jerónimo
;
Gálvez-Ruiz, Pablo
; …
- In:
Economic research
31
(
2018
)
1,1
,
pp. 1042-1058
Persistent link: https://www.econbiz.de/10012488762
Saved in:
4
Paying not to go to the gym
Della Vigna, Stefano
;
Malmendier, Ulrike
- In:
The American economic review
96
(
2006
)
3
,
pp. 694-719
Persistent link: https://www.econbiz.de/10003349271
Saved in:
5
Explaining the choice of telephone tariffs and health club contracts in one model: a prospectus
Shestakova, Natalia
-
2008
Persistent link: https://www.econbiz.de/10003811698
Saved in:
6
The quality of the relationships between fitness centres and their customers
Athanassopoulou, Pinelopi
;
Mylonakis, John
- In:
International journal of sport management and marketing …
5
(
2009
)
3
,
pp. 355-366
Persistent link: https://www.econbiz.de/10003824342
Saved in:
7
Examining the development, delivery and measurement of service quality in the fitness industry : a case study
Moxham, Claire
;
Wiseman, Faye
- In:
Total quality management & business excellence : an …
20
(
2009
)
5/6
,
pp. 467-482
Persistent link: https://www.econbiz.de/10003881219
Saved in:
8
Burning and cutting : identifying the traits of individuals with an enduring propensity to tan and to undergo cosmetic surgery
Mowen, John C.
;
Longoria, Adelina
;
Sallee, Amy
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
5
,
pp. 238-251
Persistent link: https://www.econbiz.de/10003899836
Saved in:
9
Cross-sectoral variation in organizational culture in the fitness industry
MacIntosh, Eric W.
;
Doherty, Alison
;
Walker, Matt
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 445-464
Persistent link: https://www.econbiz.de/10008695530
Saved in:
10
Consumer perceptions of service innovativeness and personal control
Zolfagharian, Mohammad Ali
;
Paswan, Audhesh
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10003953055
Saved in:
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