This paper empirically investigates the advertising competition in the French broadcast television industry within a … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of …

advertising and then engage in product market competition either as Cournot competitors or Bertrand competitors. We show that … types of advertising, the degree of product differentiation and the form of product market competition. We then study … product market competition and the form of advertising in which firms invest …

An oligopoly model is presented that allows the determination of feedback Nash equilibrium advertising strategies for … an oligopoly. Analyses of symmetric and asymmetric oligopolies with the model show that unit contribution and advertising … effectiveness have positive effects on a competitor's own advertising and steady-state sales, while discount rate and decay rate …