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A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model
Calantone, Roger J. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 207-217
Persistent link: https://www.econbiz.de/10001041181
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Salesforce decisions : a markovian approach
Calantone, Roger J. - In: Journal of the Academy of Marketing Science 12 (1984) 4, pp. 124-144
Persistent link: https://www.econbiz.de/10001020330
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Measuring coalitions in the industrial buying center
Morris, Michael H. - In: Journal of the Academy of Marketing Science 13 (1985) 4, pp. 18-39
Persistent link: https://www.econbiz.de/10001020348
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Marketing management and tourism
Calantone, Roger J. - In: Annals of tourism research : ATR ; a social sciences journal 18 (1991) 1, pp. 101-119
Persistent link: https://www.econbiz.de/10001102690
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Consumers' attitudes about energy conservation in Sweden, Canada, and the United States, with implications for policymakers
Allen, Chris T. - In: Journal of marketing & public policy : JM & PP ; an … 1 (1982), pp. 57-67
Persistent link: https://www.econbiz.de/10001103737
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Competitiveness in the global pharmaceutical industry : the role of innovation
Agrawal, Madhu - In: Journal of research in pharmaceutical economics 9 (1998) 1, pp. 5-32
Persistent link: https://www.econbiz.de/10001238876
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Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.; Brady, Michael K.; Calantone, Roger J.; … - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
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Product modularity, process modularity, and new product introduction performance : does complexity matter?
Vickery, Shawnee K.; Koufteros, Xenophon; Droge, Cornelia; … - In: Production and operations management : an international … 25 (2016) 4, pp. 751-770
Persistent link: https://www.econbiz.de/10011484196
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095