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Entwicklungstendenzen der Forschung zum Dienstleistungsmarketing : eine Literaturanalyse der Jahre 2000-2008
Bruhn, Manfred; Mayer-Vorfelder, Matthias - In: Die Unternehmung : Swiss journal of business research … 63 (2009) 4, pp. 441-464
Persistent link: https://www.econbiz.de/10003904465
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Towards a history of critical marketing studies
Tadajewski, Mark - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 773-824
Persistent link: https://www.econbiz.de/10008664038
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Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish (contributor); Stremersch, Stefan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008665165
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Limits to the diffusion of innovation : a literature review and integrative model
MacVaugh, Jason; Schiavone, Francesco - In: European journal of innovation management : EJIM 13 (2010) 2, pp. 197-221
Persistent link: https://www.econbiz.de/10003976949
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Stakeholder marketing and the organizational field : the role of institutional capital and ideological framing
Handelman, Jay M.; Cunningham, Peggy H.; Bourassa, … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10003979289
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Reading Professor David D. Monieson : humanism, pluralism, and intellectualization
Tadajewski, Mark - In: Journal of historical research in marketing 2 (2010) 2, pp. 227-237
Persistent link: https://www.econbiz.de/10003979541
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Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark - In: Marketing theory 10 (2010) 2, pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
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Theory, practice and impact in academic marketing research
Baker, Michael John - In: Journal of customer behaviour 9 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
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Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography
Chong, Josephine L. L - In: Journal of business research : JBR 63 (2010) 12, pp. 1295-1300
Persistent link: https://www.econbiz.de/10008747494
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Marketing's "Oscars" : a citation analysis of award-winning articles
Hubbard, Raymond T.; Norman, Andrew T.; Parsa, Rahul A. - In: Marketing intelligence & planning 28 (2010) 5, pp. 669-684
Persistent link: https://www.econbiz.de/10008651744