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1
On the persuasiveness of similar others : the role of mentalizing and the feeling of certainty
Vikas, Ram Manohar
;
Varman, Rohit
;
Belk, Russell W.
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
3
,
pp. 472-498
Persistent link: https://www.econbiz.de/10011583464
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2
Rising Markets and Failing Health: An Inquiry into Subaltern Health Care Consumption under Neoliberalism
Varman, Rohit
;
Ram Manohar Vikas
- In:
Journal of macromarketing : examining the interactions …
27
(
2007
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10007729548
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3
The political economy of markets and development : a case study of health care consumption on the State of Kerala, India
Varman, Rohit
-
2009
Persistent link: https://www.econbiz.de/10003832712
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4
Mystifying development : marketing capitalist enterprise as compassionate caring in a postcolonial society
Varman, Rohit
- In:
Marketing theory
16
(
2016
)
3
,
pp. 410-414
Persistent link: https://www.econbiz.de/10011613626
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Violence, markets and marketing
Varman, Rohit
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 903-912
Persistent link: https://www.econbiz.de/10011962124
Saved in:
6
Embedded markets, communities, and the invisible hand of social norms
Varman, Rohit
;
Costa, Arnold
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10003714757
Saved in:
7
Disciplining the discipline : understanding postcolonial epistemic ideology in marketing
Varman, Rohit
;
Saha, Biswatosh
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 811-824
Persistent link: https://www.econbiz.de/10003886247
Saved in:
8
Nationalism and ideology in an anticonsumption movement
Varman, Rohit
;
Belk, Russell W.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 686-700
Persistent link: https://www.econbiz.de/10003919329
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9
Competitive and cooperative behavior in embedded markets : developing an institutional perspective on bazaars
Varman, Rohit
;
Costa, Janeen Arnold
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 453-467
Persistent link: https://www.econbiz.de/10003930082
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10
Reflecting on food policy and agriculture in India : an interview with Devinder Sharma
Varman, Rohit
;
Sharma, Devinder
- In:
Decision
36
(
2009
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10008808011
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