Similar Search Results

Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites

Thota, Sweta Chaturvedi; Song, Ji Hee; Biswas, Abhijit - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 877-905

Persistent link: https://www.econbiz.de/10009674957

Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites

Chaturvedi Thota, Sweta; Song, Ji Hee; Biswas, Abhijit - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 877-907

Persistent link: https://www.econbiz.de/10010043473

What is brandjacking? : origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness

Thota, Sweta Chaturvedi - In: International journal of advertising : the review of … 40 (2021) 2, pp. 292-310

Persistent link: https://www.econbiz.de/10012498550

What Irritates Consumers? An Empirical Examination of the Antecedents and Consequences of Consumer Irritation

Thota, Sweta Chaturvedi - 2004

This dissertation develops a model of consumer irritation in the context of consumer decision-making. Thus, the purpose is to describe and empirically test a model of the antecedents and consequences of consumer irritation. The model incorporates antecedents, moderators and consequences of...

Persistent link: https://www.econbiz.de/10009439369

Internet and prevalence of relative thinking

Thota, Sweta Chaturvedi; Kinra, Ritwik - In: Journal of Consumer Marketing 36 (2019) 5, pp. 600-609

Purpose: Research demonstrates that individuals display relative thinking – the tendency to consider relative savings rather than just absolute savings in their decisions to search for a deal or purchase an item. This paper aims to review empirical and analytical literature on relative...

Persistent link: https://www.econbiz.de/10012073663

Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance

Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774

Persistent link: https://www.econbiz.de/10003861041

Making judgments in a two-sequence cue environment : the effects of differential cue strenghts, order sequence, and distraction

Biswas, Dipayan; Biswas, Abhijit; Chatterjee, Subimal - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 88-97

Persistent link: https://www.econbiz.de/10003825340

Low price signal default: an empirical investigation of its consequences

Dutta, Sujay; Biswas, Abhijit; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 76-88

Persistent link: https://www.econbiz.de/10003485142

Partitioned pricing : can we always divide and prosper?

Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436

Persistent link: https://www.econbiz.de/10003598471

Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 363-376

Persistent link: https://www.econbiz.de/10011312160