Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An overview of marketing strat...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
9
USA
8
Konsumentenverhalten
7
United States
7
Advertising
5
Marketing
5
Advertising effects
4
E-commerce
4
Electronic Commerce
4
Werbewirkung
4
Werbung
4
Brand
3
Brand image
3
Brand management
3
International marketing
3
Internet
3
Markenartikel
3
Markenführung
3
Markenimage
3
Marketing theory
3
Marketingtheorie
3
Operations Research
3
Operations research
3
Services marketing
3
South Korea
3
Verbraucherverhalten
3
Advertising industry
2
Bibliometrics
2
Bibliometrie
2
Comparison
2
Definition
2
Design
2
Fernsehwerbung
2
Internationales Marketing
2
Internet marketing
2
Knowledge society
2
Lebensstil
2
Lifestyle
2
Marketing management
2
Marketingmanagement
2
more ...
less ...
Online availability
All
Undetermined
35
Free
3
Type of publication
All
Article
152
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
8
Book section
8
research-article
6
Reprint
4
review-article
4
Case study
1
Fallstudie
1
Lehrbuch
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
Undetermined
106
English
56
Author
All
Zinkhan, George M.
122
Pereira, Arun
21
Zinkhan, George
20
Watson, Richard T.
11
Kwak, Hyokjin
10
Pan, Yue
10
Dixit, Ashutosh
8
Peters, Cara
8
Pitt, Leyland F.
8
Braunsberger, Karin
6
Hollenbeck, Candice
6
Hollenbeck, Candice R.
6
Scheinbaum, Angeline Close
6
Berthon, Pierre
5
Christian Zinkhan, F.
5
Hsu, Chin-Chun
5
Song, Ji Hee
5
Arnold, Mark J.
4
Balazs, Anne L.
4
Gailey, Edward
4
Johnson, Madeline
4
LaTour, Michael S.
4
Singh, Nitish
4
Verbrugge, James A.
4
Whipple, Thomas W.
4
Yu, Jun
4
Zhou, Joyce Xin
4
Close, Angeline G.
3
Conchar, Margy P.
3
Crask, Melvin R.
3
Erevelles, Sunil
3
Fukawa, Nobuyuki
3
Kumar, V.
3
Roundtree, Robert
3
Andras, Trina Larsen
2
Arnould, Eric
2
Ayala, Gail S.
2
Baack, Daniel W.
2
Baack, Donald
2
Bernardin, Thomas
2
more ...
less ...
Published in...
All
Journal of business research : JBR
25
Journal of Business Research
17
Journal of the Academy of Marketing Science
13
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing
5
Journal of retailing
5
International journal of internet marketing and advertising : IJIMA
4
Journal of Services Marketing
4
Journal of international consumer marketing
4
Business Horizons
3
Journal of advertising research
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Managerial Finance
3
Psychology & marketing
3
Business horizons
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Omega : the international journal of management science
2
Operations research, Management science : OR MS ; the international literature digest
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
(McGraw-Hill, Irwin series in marketing)
1
Advances in business marketing : a research annual
1
Advertising, promotion, and new media
1
California management review : CMR
1
Cross-cultural and critical perspectives on brands
1
Glocal marketing : think globally and act locally
1
Health marketing quarterly
1
International Journal of Bank Marketing
1
International Journal of Training and Development
1
International Review on Public and Nonprofit Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of current issues and research in advertising : JCIRA
1
Journal of international marketing
1
more ...
less ...
Source
All
OLC EcoSci
83
ECONIS (ZBW)
41
RePEc
23
Other ZBW resources
12
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
162
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
Saved in:
2
International marketing ethics
Zinkhan, George M.
- In:
Glocal marketing : think globally and act locally
,
(pp. 277-294)
.
2009
Persistent link: https://www.econbiz.de/10003884883
Saved in:
3
"Pets and not pets" : three poems
Zinkhan, George M.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 581-582
Persistent link: https://www.econbiz.de/10003709414
Saved in:
4
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
Saved in:
5
Copy testing industrial advertising : methods and measures
Zinkhan, George M.
- In:
Advances in business marketing : a research annual
1
(
1986
),
pp. 259-280
Persistent link: https://www.econbiz.de/10001089417
Saved in:
6
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
7
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.
;
Peters, Cara
;
Hollenbeck, Candice
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10003779385
Saved in:
8
Generating intrinsic customer value : examples from Wal-Mart
Hollenbeck, Candice
;
Zinkhan, George M.
;
Keller, Jens
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
3
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003358194
Saved in:
9
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
10
The concept of "imaginative intensity" in advertising
Erevelles, Sunil
;
Roundtree, Robert
;
Zinkhan, George M.
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
