Narrow search
Showing 91 - 100 of 267
Cover Image
Leapfrogging, cannibalization, and survival during disruptive technological change : the critical role of rate of disengagement
Chandrasekaran, Deepa; Tellis, Gerard J.; James, Gareth M. - In: Journal of marketing 86 (2022) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10012794740
Cover Image
Pricing in the international takeoff of new products
Chandrasekaran, Deepa; Arts, Joep W. C.; Tellis, Gerard J. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Cover Image
What scanner-panel data tell us about advertising : a detective story with a dark twist
Koslow, Scott; Tellis, Gerard J. - In: Journal of advertising research 51 (2011), pp. 87-100
Persistent link: https://www.econbiz.de/10009127004
Cover Image
Extent and impact of response biases in cross-national survey research
Tellis, Gerard J.; Chandrasekaran, Deepa - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 329-341
Persistent link: https://www.econbiz.de/10008810612
Cover Image
Big data analysis of volatility spillovers of brands across social media and stock markets
Dieijen, Myrthe van; Borah, Abhishek; Tellis, Gerard J.; … - In: Industrial marketing management : the international … 88 (2020), pp. 465-484
Persistent link: https://www.econbiz.de/10012285387
Cover Image
Volatility spillovers across user-generated content and stock market performance
Dieijen, Myrthe van; Borah, Abhishek; Tellis, Gerard J.; … - 2016
Persistent link: https://www.econbiz.de/10011643993
Cover Image
Silicon envy : how global innovation clusters hurt or stimulate each other across developed and emerging markets
Harmancioglu, Nukhet; Tellis, Gerard J. - In: Journal of international business studies : JIBS ; an … 49 (2018) 7, pp. 902-918
Persistent link: https://www.econbiz.de/10011929438
Cover Image
A summary and review of new product diffusion models and key findings
Chandrasekaran, Deepa; Tellis, Gerard J. - In: Handbook of research on new product development, (pp. 291-312). 2019
Persistent link: https://www.econbiz.de/10012125140
Cover Image
Does offline TV advertising affect online chatter? : quasi-experimental analysis using synthetic control
Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 862-878
Persistent link: https://www.econbiz.de/10011791423
Cover Image
Phenomena, theory, application, data, and methods all have impact
Hauser, John R. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 7-9
Persistent link: https://www.econbiz.de/10011637137