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Sood, Ashish; Tellis, Gerard J. - In: Encyclopedia of technology and innovation management, (pp. 19-24). 2010

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Sood, Ashish; Tellis, Gerard J. - In: MSI reports : working paper series (2010) 1, pp. 109-159

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Sethuraman, Raj; Tellis, Gerard J.; Briesch, Richard A. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 457-471

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