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First to market, first to fail...
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Subject
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Innovation
31
New product development
19
Produktentwicklung
19
Consumer behaviour
17
Konsumentenverhalten
17
Innovation diffusion
14
Innovationsdiffusion
14
Product quality
14
Produktqualität
14
Theorie
14
Theory
14
Advertising effects
13
Werbewirkung
13
Technischer Fortschritt
12
Technological change
12
Welt
12
Werbung
12
World
12
Advertising
11
Innovation management
11
Innovationsmanagement
11
innovation
9
Capital income
8
Forecasting model
8
Kapitaleinkommen
8
Prognoseverfahren
8
Börsenkurs
7
Customer integration
7
Kundenintegration
7
Share price
7
Social Web
7
Social web
7
USA
7
Brand management
6
Erfolgsfaktor
6
Markenführung
6
Market entry
6
Markteintritt
6
Network economics
6
Netzwerkökonomik
6
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Online availability
All
Free
73
Undetermined
54
Type of publication
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Article
170
Book / Working Paper
97
Type of publication (narrower categories)
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Article in journal
66
Aufsatz in Zeitschrift
66
Aufsatz im Buch
11
Book section
11
Arbeitspapier
4
Collection of articles of several authors
4
Graue Literatur
4
Non-commercial literature
4
Sammelwerk
4
Working Paper
4
Aufsatzsammlung
2
Reprint
2
Conference paper
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
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Language
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English
175
Undetermined
91
German
1
Author
All
Tellis, Gerard J.
231
Golder, Peter N.
50
Sood, Ashish
34
Chandy, Rajesh K.
18
Mitra, Debanjan
18
Chandrasekaran, Deepa
17
Yin, Eden
17
Tirunillai, Seshadri
15
Johnson, Joseph
14
Franses, Philip Hans
10
Niraj, Rakesh
9
Thaivanich, Pattana
8
Borah, Abhishek
7
James, Gareth M.
7
Stremersch, Stefan
7
MacInnis, Deborah J.
6
Sood, Nitish
5
Jap, Sandy D.
4
Markovitch, Dmitri G.
4
Spann, Martin
4
Stremersch, S.
4
Zhu, Ji
4
Bohlmann, Jonathan D.
3
Crawford, C. Merle
3
Hong, Jihoon
3
James, Gareth
3
Lehmann, Donald R.
3
Prabhu, Jaideep C.
3
Rubera, Gaia
3
Schöler, Lisa
3
Shacham, Rachel
3
Skiera, Bernd
3
Tellis, Kethan
3
Zufryden, Fred S.
3
Ackerman, David S.
2
Ambler, Tim
2
Bell, Simon
2
Brown, Jennifer
2
Chaandrasekaran, Deepa
2
Dieijen, Myrthe van
2
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Published in...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of marketing
19
Marketing Science
18
Journal of marketing research : JMR
15
MSI reports : working paper series
14
Marshall School of Business Working Paper
7
Journal of advertising research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Report / Marketing Science Institute
5
Marketing letters : a journal of research in marketing
4
Operations research, Management science : OR MS ; the international literature digest
4
USC Marshall School of Business Research Paper
4
ERIM report series research in management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Handbook of research on new product development
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of international marketing
2
Journal of public policy & marketing
2
Journal of retailing
2
The History of Marketing Science
2
The history of marketing science
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Warren Bennis signature series
2
Business Horizons
1
Business horizons
1
Cross-cultural and critical perspectives on brands
1
ERIM Report Series Reference
1
Edward Elgar E-Book Archive
1
Emory Law and Economics Research Paper
1
Encyclopedia of technology and innovation management
1
European Journal of Marketing
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
J-B Warren Bennis Ser
1
Journal of Advertising Research
1
Journal of Consumer Research
1
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Source
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ECONIS (ZBW)
172
OLC EcoSci
65
RePEc
25
USB Cologne (EcoSocSci)
4
Other ZBW resources
1
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61
Key questions on innovation in the B2B context
Tellis, Gerard J.
;
Chandy, Rajesh K.
;
Prabhu, Jaideep C.
- In:
Handbook of business-to-business marketing
,
(pp. 582-595)
.
2012
Persistent link: https://www.econbiz.de/10009500117
Saved in:
62
Does chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009548705
Saved in:
63
Diffusion and its implications for marketing strategy
Tellis, Gerard J.
;
Chandrasekaran, Deepa
- In:
Handbook of marketing strategy
,
(pp. 376-390)
.
2012
Persistent link: https://www.econbiz.de/10009530849
Saved in:
64
How quality drives the rise and fall of high-tech products
Tellis, Gerard J.
;
Yin, Eden
;
Niraj, Rakesh
- In:
MIT sloan management review
52
(
2010/11
)
4
,
pp. 14-16
Persistent link: https://www.econbiz.de/10009267461
Saved in:
65
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
66
Does online chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 83-140
Persistent link: https://www.econbiz.de/10009726050
Saved in:
67
Predicting the path of technological innovation : SAW vs. Moore, Bass, Gompertz, and Kryder
Sood, Ashish
;
James, Gareth M.
;
Tellis, Gerard J.
;
Zhu, Ji
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 964-979
Persistent link: https://www.econbiz.de/10009702511
Saved in:
68
To whom, when, and how much to discount? : a constrained optimization of customized temporal discounts
Johnson, Joseph
;
Tellis, Gerard J.
;
Ip, Edward H.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 361-373
Persistent link: https://www.econbiz.de/10010226488
Saved in:
69
Make, buy, or ally? : choice of and payoff from announcements of alternate strategies for innovations
Borah, Abhishek
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 114-133
Persistent link: https://www.econbiz.de/10010337962
Saved in:
70
Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
Saved in:
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