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The S-curve of technological evolution : Strategic law or self-fulfilling prophecy? ; Report No. 04-116
Sood, Ashish; Tellis, Gerard J. - In: MSI reports : working paper series (2004) 3, pp. 89-112
Persistent link: https://www.econbiz.de/10002566923
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The incumbent's curse? : Incumbency, size, and radical product innovation
Chandy, Rajesh K.; Tellis, Gerard J. - 2000
Persistent link: https://www.econbiz.de/10001499594
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The international takeoff of new products : the role of economics, culture, and country innovativeness
Tellis, Gerard J.; Stremersch, Stefan; Yin, Eden - 2002
Persistent link: https://www.econbiz.de/10001740532
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Decomosing the effects of direct TV advertising : which ad works, when, where, and how often?
Tellis, Gerard J.; Chandy, Rajesh K.; Thaivanich, Pattana - 1999
Persistent link: https://www.econbiz.de/10001441796
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The relationship between advertising and product quality over the product life cycle : a contingency theory
Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 64-71
Persistent link: https://www.econbiz.de/10001044060
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Does online chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri; Tellis, Gerard J. - 2011
Persistent link: https://www.econbiz.de/10009299489
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The research impact of Dr. Jagdish Sheth
Tellis, Gerard J.; Tirunillai, Seshadri - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 433-436
Persistent link: https://www.econbiz.de/10012549098
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Fooled by success : how, why, and when disclosures fail or work in mutual fund ads
Johnson, Joseph M.; Tellis, Gerard J.; VanBergen, Noah - In: Journal of public policy & marketing 41 (2022) 1, pp. 54-71
Persistent link: https://www.econbiz.de/10012703054
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The SAGE handbook of advertising
Tellis, Gerard J. (contributor); Ambler, Tim (contributor) - 2007 - Online-Ausg.
Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States
Persistent link: https://www.econbiz.de/10013208127
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Machine learning for creativity : using similarity networks to design better crowdfunding projects
Wei, Yanhao; Hong, Jihoon; Tellis, Gerard J. - In: Journal of marketing 86 (2022) 2, pp. 87-104
Persistent link: https://www.econbiz.de/10013258791