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Internal market orientation determinants of employee brand enactment

Boukis, Achilleas; Gounaris, Spiros; Lings, Ian - In: The journal of services marketing 31 (2017) 7, pp. 690-703

Persistent link: https://www.econbiz.de/10011801482

Hospitality servicescape effects on customer-employee interactions : a multilevel study

Kaminakis, Kostas; Karantinou, Kalipso; Koritos, Christos; … - In: Tourism management : research, policies, practice 72 (2019), pp. 130-144

Persistent link: https://www.econbiz.de/10011995787

Special section on relational key account management

Gounaris, Spiros (contributor) - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1110-1224

Persistent link: https://www.econbiz.de/10010439553

Relational key account management : building key account management effectiveness through structural reformations and relationship management skills

Gounaris, Spiros; Tzempelikos, Nektarios - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1110-1123

Persistent link: https://www.econbiz.de/10010439600

Conceptualization and measurement of key account management orientation

Gounaris, Spiros; Tzempelikos, Nektarios - In: jbm - Journal of Business Market Management 5 (2012) 3, pp. 173-194

Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...

Persistent link: https://www.econbiz.de/10010954458

Behavioural responses to customer satisfaction: An empirical study

Athanassopoulos, Antreas; Gounaris, Spiros; … - In: European journal of marketing : EJM 35 (2001) 5-6, pp. 687-707

Persistent link: https://www.econbiz.de/10006090836

Internal-market orientation: a misconceived aspect of marketing theory

Gounaris, Spiros; Vassilikopoulou, Aikaterini; … - In: European journal of marketing : EJM 44 (2010) 11, pp. 1667-1700

Persistent link: https://www.econbiz.de/10008720172

An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping

Gounaris, Spiros; Dimitriadis, Sergios; Stathakopoulos, … - In: The journal of services marketing 24 (2010) 2, pp. 142-157

Persistent link: https://www.econbiz.de/10008407879

Conceptualization and measurement of key account management orientation

Gounaris, Spiros; Tzempelikos, Nektarios - In: Journal of business market management : JBM 5 (2012) 3, pp. 173-194

Persistent link: https://www.econbiz.de/10010076735

Key Account Management Orientation and Its Implications: A Conceptual and Empirical Examination

Gounaris, Spiros; Tzempelikos, Nektarios - In: Journal of business-to-business marketing 20 (2013) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10010085138