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Brand management
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Brand management
13
Consumer behaviour
13
Konsumentenverhalten
13
Markenführung
13
Brand image
9
Markenimage
7
Online retailing
7
Online-Handel
7
Brand
4
Markenartikel
4
Brand extension
3
Distribution channel
3
Food trade
3
Lebensmittelhandel
3
Markentransfer
3
Multichannel shopping
3
Vertriebsweg
3
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Food retailing
2
Großbritannien
2
Japan
2
Lebensmitteleinzelhandel
2
Luxury goods
2
Luxusgüter
2
Markenpolitik
2
Meta-analysis
2
Retail trade
2
Services
2
Shopper journey
2
United Kingdom
2
brand image
2
Analysis of variance
1
Approach and avoidance behaviour
1
Arts
1
Arts audience
1
Beziehungsmarketing
1
Brand extensions
1
Classification
1
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9
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6
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English
36
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Dall'Olmo Riley, Francesca
45
Riley, Francesca Dall'Olmo
10
Pina, José M.
9
Hand, Chris
8
Chernatony, Leslie de
7
Singh, Jaywant
7
Bravo, Rafael
6
Lomax, Wendy
6
Manaresi, Angelo
6
Scarpi, Daniele
6
Harris, Patricia
5
Rettie, Ruth
4
Robinson, Helen
4
Romaniuk, Jenni
3
Blankson, Charles
2
Bogomolova, Svetlana
2
De Chernatony, Leslie
2
East, Robert
2
Harris, Fiona
2
Laurent, Gilles
2
Morrison, Donald G.
2
Rolls-Willson, Gill
2
Roy, Tirthankar
2
Rungie, Cam
2
Chawdhary, Rahul
1
DALL'OLMO RILEY, Francesca
1
Dawes, John
1
Francesca Dall'Olmo Riley
1
Grandcolas, Ursula
1
Guido, Francesca
1
LAURENT, Gilles
1
Lacroix, Caroline
1
MORRISON, Donald G.
1
Meda, Mari
1
ROY, Tirthankar
1
RUNGIE, Cam
1
Riley, Debra
1
Stocchi, Lara
1
Uncles, Mark
1
de Chernatony, Leslie
1
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HEC Paris (École des Hautes Études Commerciales)
1
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Journal of marketing management : MM
7
Journal of business research : JBR
5
European journal of marketing : EJM
4
SAGE library in marketing
4
Journal of Business Research
3
The journal of services marketing
3
International journal of bank marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of retailing and consumer services
2
The marketing review
2
Advances in electronic marketing
1
Australasian marketing journal
1
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
British journal of management : BJM
1
E-Services : opportunities and threats
1
International journal of arts management
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of Consumer Behaviour
1
Journal of consumer behaviour
1
Les Cahiers de Recherche
1
Les cahiers de recherche / HEC Paris
1
MERCATI E COMPETITIVITÀ
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Marketing intelligence & planning
1
Routledge companions in business, management and accounting
1
Routledge companions to business, management and accounting
1
The Routledge companion to contemporary brand management
1
The marketing book
1
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ECONIS (ZBW)
33
OLC EcoSci
18
RePEc
5
Other ZBW resources
1
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1
The roles of brands revisited
Dall'Olmo Riley, Francesca
- In:
The marketing book
,
(pp. 394-414)
.
2016
Persistent link: https://www.econbiz.de/10011471703
Saved in:
2
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
3
Factors associated with the production of word of mouth
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Dall'Olmo …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10011376263
Saved in:
4
Online and store patronage : a typology of grocery shoppers
Harris, Patricia
;
Dall'Olmo Riley, Francesca
;
Riley, Debra
- In:
International journal of retail & distribution management
45
(
2017
)
4
,
pp. 419-445
Persistent link: https://www.econbiz.de/10011640163
Saved in:
5
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
6
Over-time variation in individual’s customer satisfaction scores
Dawes, John
;
Stocchi, Lara
;
Dall'Olmo Riley, Francesca
- In:
International journal of market research
62
(
2020
)
3
,
pp. 262-271
Persistent link: https://www.econbiz.de/10012231171
Saved in:
7
Understanding multichannel shopper journey configuration : an application of goal theory
Harris, Patricia
;
Dall'Olmo Riley, Francesca
;
Hand, Chris
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011904344
Saved in:
8
Investigating the consequences of word of mouth from a WOM sender's perspective in the services context
Chawdhary, Rahul
;
Dall'Olmo Riley, Francesca
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1018-1039
Persistent link: https://www.econbiz.de/10011405185
Saved in:
9
Measuring and modeling the (limited) consistency of free choice attitude questions
Rungie, Cam
;
Laurent, Gilles
;
Dall'Olmo Riley, Francesca
; …
-
2001
Persistent link: https://www.econbiz.de/10001629394
Saved in:
10
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
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