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Generational diversity in older worker-younger supervisor dyad : do expectations affect turnover?
Collins, Mary Hair; Hair, Joseph F. - 2012
Persistent link: https://www.econbiz.de/10009564381
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Principles of marketing
Lamb, Charles W. - 1992
Persistent link: https://www.econbiz.de/10000835649
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Marketing research : a practical approach for the new Millennium
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2000
Persistent link: https://www.econbiz.de/10001388330
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Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method
Hair, Joseph F.; Sarstedt, Marko; Matthews, Lucy M.; … - In: European business review : EBR ; the official journal … 28 (2016) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10011430448
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Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017
Persistent link: https://www.econbiz.de/10011528763
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Essentials of marketing research
Hair, Joseph F.; Ortinau, David J.; Harrison, Dana E. - 2021 - Fifth Edition, International Student Edition
"First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods. The movement to online methods of data collection has necessitated the addition of considerable new material on this topic. The...
Persistent link: https://www.econbiz.de/10012040657
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Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C.; Harrison, Dana E.; Ferrell, Linda; … - In: Journal of business research : JBR 95 (2019), pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012061002