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Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte; Engelen, Andreas; Heinemann, Florian - In: Journal of business economics : JBE 79 (2009) 1, pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
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Cross-functional integration of R&D, marketing and manufacturing in radical and increamental product innovations and its effects on project effectivenss and efficiency
Brettel, Malte; Heinemann, Florian; Engelen, Andreas; … - In: The journal of product innovation management : an … 28 (2011) 2, pp. 251-269
Persistent link: https://www.econbiz.de/10008933433
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Marktorientierte Unternehmenskultur als Erfolgsfaktor in jungen Wachstumsunternehmen
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: Journal of business economics : JBE 78 (2008) 11, pp. 1197-1220
Persistent link: https://www.econbiz.de/10003774565
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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: E-entrepreneurship and ICT ventures : strategy, …, (pp. 44-67). 2010
Persistent link: https://www.econbiz.de/10003957128
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The antecedents and consequences of a market orientation: the moderating role of organisational life cycles
Engelen, Andreas; Brettel, Malte; Heinemann, Florian - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 515-547
Persistent link: https://www.econbiz.de/10003995635
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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: International journal of e-entrepreneurship and … 1 (2010) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
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Antecedents of market orientation: a cross-cultural comparison
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: Journal of international marketing 16 (2008) 2, pp. 84-119
Persistent link: https://www.econbiz.de/10003735800
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Vertriebswegswahl in jungen, innovativen Unternehmen
Brettel, Malte; Engelen, Andreas; Müller, Thomas - In: Die Betriebswirtschaft : DBW 69 (2009) 4, pp. 439-462
Persistent link: https://www.econbiz.de/10003864158
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Determinanten und Effekte der Marktorientierung : eine Analyse nicht-linearer Zusammenhänge
Engelen, Andreas; Brettel, Malte - In: Die Betriebswirtschaft : DBW 69 (2009) 6, pp. 717-739
Persistent link: https://www.econbiz.de/10003908257
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Letting go to grow : empirical findings on a hearsay
Brettel, Malte; Engelen, Andreas; Voll, Ludwig Karl - In: Journal of small business management : JSBM ; a joint … 48 (2010) 4, pp. 552-579
Research to date has largely neglected the role of management style in new entrepreneurial ventures. We address this gap by investigating the impact of management style on company performance and how the impact is different contingent on the life cycle stage of new entrepreneurial ventures. By...
Persistent link: https://www.econbiz.de/10008667961