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Market orientation and performance at the "base of the pyramid" : the case of Zimbabwean retailers ; Report No. 06-104
Burgess, Steven Michael; Nyajeka, Pfavai - In: MSI reports : working paper series (2006) 1, pp. 89-115
Persistent link: https://www.econbiz.de/10003340379
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Zielgenaueres Marketing (target marketing)
Karmasin, Helene; Camphausen, Rainer - In: Warum sind Marken erfolgreich? : [Markendialog Februar 1999], (pp. 93-110). 1999
Persistent link: https://www.econbiz.de/10003849719
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Ethno-Marketing : Erfolg durch Vielfalt?
Schuchert-Güler, Pakize - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 2, pp. 31-36
Persistent link: https://www.econbiz.de/10003854853
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Product adoption and innovation diffusion: the case of Japanese marketing to China
Horn, Sierk - In: Asia Pacific business review 15 (2009) 3, pp. 389-409
Persistent link: https://www.econbiz.de/10003883369
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The costs and perils of over-targeting in today's markets
Sinha, Jay I.; Rosenthal, Edward C. - In: The marketing review 9 (2009) 3, pp. 243-250
Persistent link: https://www.econbiz.de/10003883394
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Virally inspired : a review of the theory of viral stealth marketing
Swanepoel, Celeste; Lye, Ashley; Rugimbana, Robert - In: Australasian marketing journal 17 (2009) 1, pp. 9-15
Persistent link: https://www.econbiz.de/10003886464
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Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena; Rohm, Andrew J.; Gao, Tao Tony - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
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Kundenbindung im Ethnomarketing der Stromversorger : eine empirische Untersuchung am Beispiel der Berliner Deutschtürken
Lüdtke, Stephan R. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893700
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50 plus : der Silberstreif am Horizont wird immer breiter!
Poppema, Dickjan - In: Demografischer Wandel in der unternehmerischen Praxis : …, (pp. 137-143). 2010
Persistent link: https://www.econbiz.de/10003898783