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Positive mood and investment decisions : evidence from comedy movie attendance in the US
Lepori, Gabriele M. - In: Research in international business and finance 34 (2015), pp. 142-163
Persistent link: https://www.econbiz.de/10011325747
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Advertising, attention, and financial markets
Focke, Florens; Ruenzi, Stefan; Ungeheuer, Michael - In: The review of financial studies 33 (2020) 10, pp. 4676-4720
Persistent link: https://www.econbiz.de/10012387394
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The effects of advertising on financial markets
Jabs, Nicolas Steven - In: Determinants of investor behavior, (pp. 97-126). 2013
Persistent link: https://www.econbiz.de/10010385899
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What do ads buy? : daily coverage of listed companies on the Italian press
Gambaro, Marco; Puglisi, Riccardo - In: European journal of political economy 39 (2015), pp. 41-57
Persistent link: https://www.econbiz.de/10011535504
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Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc - 2009 - 1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
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Effects of celebrity media exposure on box-office performance
Treme, Julianne - In: The journal of media economics 23 (2010) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003983656
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Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great
Xiong, Guiyang; Bharadwaj, Sundar - In: Journal of marketing research : JMR 50 (2013) 6, pp. 706-724
Persistent link: https://www.econbiz.de/10010233182
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Multi-national evidence on calendar patterns in stock returns : an empirical case study on investment strategy and the Halloween effect
Swagerman, Dirk; Novakovic, Ivan - In: The international journal of business and finance … 4 (2010) 4, pp. 23-42
Persistent link: https://www.econbiz.de/10008808320
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Multi-National Evidence on Calendar Patterns in Stock Returns : An Empirical Case Study on Investment Strategy and the Halloween Effect
Swagerman, Dirk - 2011
This research tries to find evidence for the Halloween effect by presenting an assessment of the profitability of the “Sell in May, and go away” investment strategy associated with this phenomenon. We present significant proof of the existence of the Halloween effect; it was observed in 29...
Persistent link: https://www.econbiz.de/10013123083
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The impact of economic sentiment, consumer, producer and investor's confidence indices on stock returns of the listed companies in FTSE-20 in Greece
Cantzos, Constantine; Kalantonis, Petros; … - In: Perspectives, trends, and applications in corporate …, (pp. 162-209). 2018
Persistent link: https://www.econbiz.de/10011876937