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Klimmt, Christoph; Weinacht, Stefan; Donner, Bernhard - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 6 (2009) 1, pp. 6-17

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Shaw, Samantha; Graham, Kathryn - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 3, pp. 283-285

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Lee, Jung-gyo; Thorson, Esther - In: Journal of business and psychology 24 (2009) 1, pp. 105-115

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Tripathi, Shalini N.; Siddiqui, Masood H. - In: Vikalpa : the journal for decision makers 33 (2008) 4, pp. 47-59

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Khare, Nidhi - In: Indian journal of economics & business : IJEB 8 (2009) 1, pp. 167-177

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Zarrella, Dan - 2010 - 1. ed.

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Riekhof, Hans-Christian; Schäfers, Tobias; Eiben, Immo - 2009

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Calder, Bobby J.; Malthouse, Edward C.; Schaedel, Ute - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 321-331

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