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Marketing
224
Marketingmanagement
127
Marketing management
90
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42
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32
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28
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68
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Kotler, Philip
491
Armstrong, Gary
48
Keller, Kevin Lane
30
Kartajaya, Hermawan
24
Lee, Nancy R.
19
Pförtsch, Waldemar A.
16
Setiawan, Iwan
14
Andreasen, Alan R.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Bloom, Paul N.
7
Fahey, Liam
7
Opresnik, Marc Oliver
7
Achrol, Ravi S.
6
Gertner, David
6
Haas, Maximilian
6
Suvit Maesincee
6
Zaltman, Gerald
6
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Jatusripitak, Somkid
5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Brady, Mairead
4
Caslione, John A.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
Lilien, Gary L.
4
Maesincee, Suvit
4
Makens, James C.
4
Reber, Heidi
4
Roberto, Eduardo L.
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4
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Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Business Horizons
3
Business horizons
3
Journal of Business Strategy
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Thunderbird international business review
3
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2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
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2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
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Pearson one series
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Planning Review
2
Readings in basic marketing
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2
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2
Springer Business Cases
2
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ECONIS (ZBW)
316
USB Cologne (EcoSocSci)
132
OLC EcoSci
33
Other ZBW resources
14
RePEc
7
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61
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
62
How marketers can respond to recession and turbulence
Kotler, Philip
;
Caslione, John A.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
Saved in:
63
Think ASEAN! : rethinking marketing towards ASEAN community 2015
Kotler, Philip
;
Kartajaya, Hermawan
;
Huan, Hooi Den
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003462880
Saved in:
64
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
65
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2007
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
Saved in:
66
Social Marketing für eine bessere Welt : Praxishandbuch für Politik, Unternehmen und Institutionen
Kotler, Philip
;
Lee, Nancy R.
-
2010
-
1. Aufl
Persistent link: https://www.econbiz.de/10003917415
Saved in:
67
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2011
-
10. ed., global ed.
Persistent link: https://www.econbiz.de/10003934914
Saved in:
68
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
69
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2009
-
9. ed., international ed.
Persistent link: https://www.econbiz.de/10003597603
Saved in:
70
Principles of marketing
Kotler, Philip
(
contributor
)
-
2008
-
5. European ed.
Persistent link: https://www.econbiz.de/10003679800
Saved in:
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